Last updated: 2 October 2025
We understand that your privacy is important to you. It's important to us, too.
We want to be open with you so you understand how we handle your personal information. On this page, you'll find details about:
We encourage you to read this page, whether you want to fly through it or take in every word. If you have any questions, we're always here to help. Just ask.
2. What does this Privacy Policy cover?
3. What doesn't this Privacy Policy cover?
4. What personal information do we collect?
5. How do we collect personal information?
6. Why do we handle your personal information, including sensitive information?
7. What happens if we can't collect your personal information?
8. How do we share your personal information?
9. What happens to your personal information when you apply for a job with us?
10. When do we share your personal information overseas?
11. How do we protect your information?
12. Access and correction requests
14. Additional information if you’re in the European Economic Area or United Kingdom
| Personal data | This Privacy Policy is focussed on obligations under the Australian Privacy Act 1988 (Cth), and mainly uses the term ‘personal information’ (see below). However, in the European Economic Area or United Kingdom, the term personal data is used. This means any information relating to an identified person, or a directly or indirectly identifiable person. See section 14 for more information about personal data. |
| Personal information | In Australia, personal information means an opinion or information about an identified person, or a person who is reasonably identifiable. For example, a person may become reasonably identifiable when one piece of information is linked to another piece of information in a way that identifies the individual. See section 4 for examples of personal information. |
| Sensitive information | Sensitive information is a type of personal information. Examples of sensitive information include:
See section 4 for examples of sensitive information and details about when we’ll collect it. |
| Third party | A person, group or company that is involved in a situation or transaction, in addition to you and us. See section 1 for more about who we are. |
| Us/we/our | The Virgin Australia Group. See section 1 for more about who we are. |
| Usage and device data | Usage and device data is technical information about your device, and how that device interacts online with digital channels such as websites and apps. This information is collected using cookies and similar technologies. Examples of usage and device data we collect and use are: -technical details, such as your:
-how your device or IP address uses websites and apps, such as when you visited and what you viewed -how your device or IP address interacts with advertising and marketing communications. Digital channels we collect information from include our websites and mobile apps, social media platforms, our direct marketing communications sent to you by email or shown on social media, and advertising on third party websites and applications. We may link usage and device data with personal information we hold about you. For example, this can happen when you use or have previously used your device or IP address to log into a membership or account with us or visit our website from a communication we sent you. The information we collect may depend on your privacy and device settings. |
| Airline Partners | Other airlines that we partner with where:
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| Booking Reference | A six-digit reference code at the top of your Itinerary. |
| Itinerary | Your travel plans, including a document that has the details of your travel plans. |
| Marketing Partners | Third parties that we work with to advertise and market:
For example, advertising partners (such as where we sponsor an event, team, or organisation) and tourism partners. |
| Organisation | A Virgin Australia Group customer (other than an individual), including a business, government, or corporate customer, including for flight bookings, cargo bookings or charter bookings. |
| Service Providers | Third parties that help us provide our products and services and run our business. For example:
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| Travel Partners | Third parties we work with to provide you with access to more travel products and services. For example, insurance, hotel stays and car hire. |
| Velocity Partners | Third parties we work with, including airlines, retailers, and financial service providers from whom Velocity members can earn or redeem Velocity Points for our:
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We’re Virgin Australia Group, a group of companies that operates:
We offer leisure and business products and services to guests, Organisations, and members of our loyalty programs.
Our companies have different names, so let's look at how everything fits together.
| When you see the words: |
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We mean: |
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About our Privacy Policy
This page sets out our Privacy Policy. It describes how we collect, use, hold and share your personal information, including when you:
We’re based in Australia, so this Privacy Policy focuses on how we collect and handle your personal information according to the Australian Privacy Act 1988 (Cth), which includes the Australian Privacy Principles (APPs).
If you're based in the European Economic Area (EEA) or the United Kingdom (UK), please also read section 14 of this Policy.
If you're a job applicant, fly straight to section 9 of this Policy.
Sometimes, you may buy goods or services from another business (a third party) with whom we've connected you. But third party businesses aren't part of the Virgin Australia Group. It means their privacy policies will apply to their activities.
For example, we recommend that you review a third party’s privacy policy if:
If you’re our current or former employee, this Privacy Policy doesn't apply to your personal information we collected in connection with your employment. It will only apply to you if you interact with us outside of your work duties.
For example, if you travel with us or use our loyalty programs in your personal capacity.
This section lists the main types of personal information we collect. The types of personal information we collect will depend on how and why you engage with us, but it can include the information set out in this section. Please read section 5 of this Policy for more details about how we collect personal information.
General information may include your:
Contact information may include your:
Location information may include your:
Payment details may include your billing address and payment methods, such as your:
Flight information includes flight details for our flights or Airline Partner flights, such as:
Other travel booking information may include travel products or services that you have bought through our Travel Partners or us, for example:
It may also include booking and other information for cargo services provided by us or Service Providers.
Communication details include:
Work details include:
Entry requirement information may include documents, document numbers or declarations required for entry to an Australian or international destination, such as your:
Identification information may include details of government-issued identification documents, such as your:
Please note that we may request the document number or a copy of the original document. We will only ask for this information where we need to confirm your identity or a change in your circumstances, or this information is needed to facilitate your travel or a change to your loyalty program membership.
Loyalty membership information includes information related to your membership of, or interaction with, our consumer and business loyalty programs or other loyalty programs, including:
Lounge membership information includes personal information we collect when you buy a Lounge membership or pass or when we administer your membership. It also includes details provided when you enter and use a Virgin Australia Lounge (as a member or guest), including:
Depending on your relationship with us, including if you take part in one of our loyalty programs or subscriptions, we may collect other personal information about you that tells us more about your preferences and circumstances, including:
We may collect this personal information from you or from a third party. Please read section 5 of this Policy for more details about how we collect personal information.
We collect security camera footage for the safety of our team members and visitors to our locations.
Login and verification details include the usernames, passwords, and security questions you use to log into your accounts with us.
We may collect usage and device data from your device, and we may link it with personal information we hold about you. For example, this can happen when you use or have previously used your device or IP address to log into a membership or account with us or visit our website from a communication we sent you.
Examples of usage and device data we collect are:
The information we collect may depend on your privacy and device settings.
See sections 5 and 6 of this Policy for more information about how we use and link:
See our Cookie Policy for more information about how we use cookies.
Sensitive information is a special type of personal information under privacy laws.
There are some situations where we need to collect your sensitive information, such as if you need a medical clearance to fly. In these situations, we usually collect your sensitive information with your consent. However, some laws require or allow us to collect it without your consent, for example, in an emergency, or if another exception under the Privacy Act applies.
Sometimes, even if we don’t ask for your sensitive information, you may still choose to provide it to us when you interact with us, such as when you make an enquiry or complaint. We ask that you only share sensitive information if it’s relevant. If you do, we’ll collect and handle this sensitive information for the purposes you’ve shared it with us (unless you tell us not to) or otherwise in accordance with our legal obligations.
We won’t use your sensitive information for direct marketing without your consent. For example, we may collect and use your sensitive information if you tell us you’re a nervous flyer and want to receive communications to help with this.
We may collect your sensitive information in different situations, for example, when you:
We collect personal information from you in many different situations, for example, when you:
We may collect your personal information from someone you have a relationship with, for example:
Usually, this type of collection happens when someone enquires, makes, pays for, or manages a booking, product, service, or account for you. It can also occur when someone transfers loyalty points or benefits to you.
We may collect your personal information from third parties who work with us, for example:
We may also collect your personal information from government, law enforcement and regulatory agencies and authorities. They may include police, immigration, customs, and border security.
We do this to carry out the activities outlined in section 6.
We use cookies and similar technologies to collect usage and device data.
Digital channels we collect usage and device data from include our websites and mobile apps, social media platforms, our direct marketing communications sent to you by email or shown on social media, and advertising on third party websites and applications.
Please read section 6 of this Policy for more information. You can also read more about this in our Cookie Policy.
We may handle your personal information in connection with travel bookings made with us, our Airline Partners, or our Travel Partners, where you have made the booking or someone else had made the booking on your behalf (such as a family member or friend, or an Organisation), including:
We handle your personal information so we can:
We may handle your personal information to manage your memberships and accounts with us, for example, to:
We may handle your personal information to:
We may make completely automated decisions on certain matters. For example, the Virgin Australia Group and our Service Providers, Velocity Partners, Airline Partners, Travel Partners, and Marketing Partners may assess existing or potential customers' interest in us and our and related products and services based on your usage and device data.
The outcome of these activities helps us and our Partners to market products and services to you. See further details on this in the next section.
We may handle your personal information to market, personalise and promote our or third party products and services, for example, to:
Depending on your marketing preferences (see more on this below), we may personalise your experience on our digital channels or send you direct marketing communications (which may include reminders to complete a booking) in any of the following ways:
We may also use personal information to exclude you from seeing or receiving personalised content and direct marketing communications if we think it’s not relevant for you.
We do our best to send or show you relevant and useful content and offers.
Of course, we understand that you may want to change what marketing you’re receiving from us and how you’re receiving it. You can control the direct marketing you’re getting from us by:
Please keep in mind that:
We will handle your personal information as part of our business operations, for example, to:
We may handle your personal information to meet or enforce legal requirements or take appropriate action, for example:
We may handle your sensitive information for personal or Organisation travel bookings made with us, our Airline Partners, or our Travel Partners, including:
We may handle your sensitive information so we can:
We may handle your sensitive information to manage your memberships and accounts with us, including your Velocity membership. Examples include:
We may handle your sensitive information to give you medical help at the airport, on a flight, or at any of our locations.
We may handle your sensitive information to respond to and investigate incidents or claims, including health or safety issues.
We may handle your sensitive information to meet or enforce legal requirements or take appropriate action. We may do this for the same reasons that we collect personal information to meet legal requirements. Those reasons are outlined in the section above.
Our products and services
When we interact with you, we usually need to collect your basic personal information, such as your name and contact details. If we can't collect this information, we may be unable to provide you with the product or service you seek. For example, we may be unable to:
In some situations, you can choose whether to provide your personal information. For example, when calling us with a general enquiry.
Section 6 of this Policy outlines why we may share your personal information with others. We have provided some examples in this section about when and why we will collect or share personal information with these third parties, but you should review Section 6 for further detail.
We may share personal information between our Virgin Australia Group companies. This information is collected during each company's operations. We collect, use, and disclose personal information between Virgin Australia Group companies to:
The third parties we may share personal information with include:
We may also share de-identified insights and analytics between Virgin Australia Group companies and with third parties.
Service Providers |
We may:
We may do this to:
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| Airline and Travel Partners | We may:
We may do this to:
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| Velocity Partners | We may:
We may do this to:
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| Marketing Partners | We may:
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| With government, law enforcement, regulatory and industry bodies | We may:
These government and regulatory bodies may include:
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| With third parties if there is a sale or merger | As we change and grow, we may:
For more information, see section 5. |
We may:
Third parties may include anyone who:
Where you authorise us to do so, we will also share your personal information with personal digital assistants that use voice or other technology.
If you apply for a job with us, we'll need to collect some personal information, and sometimes also sensitive information, including:
When we collect personal information for your job application, we may handle it to:
We may:
We may do this for the reasons above in How we handle job applicant information. We may also do this for other reasons that we will tell you about, if relevant.
Third parties may include:
We store some personal information in Australia and some overseas. Sometimes, the third parties we work with are based overseas or need to access, store, or transfer personal information overseas. The location of these third parties will depend on the circumstances but generally, we may disclose personal information to third parties located in the countries where:
We mostly hold personal information electronically in our IT systems and databases. We also hold personal information in telephone recordings and in hard copy paper files. We use third party Service Providers to store some personal information.
We take reasonable steps to protect the information that we hold about you from misuse, interference, and loss, and from unauthorised access, modification, or disclosure.
To do this, we use a range of physical, electronic, and network security controls.
These controls are supported by internal policies and processes, as well as training for our team members.
There are some simple things you can do to help us keep your information secure, such as:
It's important to consider what happens once you share your Velocity PIN or Booking Reference with someone, or if you add an ABN to your booking or provide your booking details to a business or Organisation. The other person, business or Organisation may be able to:
For more information about how to protect your personal information online, visit the Australian Cyber Security Centre.
Access and correction
You have a right to request access to or correction of your personal information held by us.
You can ask us:
For privacy and security reasons, we will verify your identity before we:
You can contact us to make an access or correction request.
We’ll respond to your request as soon as we can and provide you with access to your personal information in the way you have requested, as long as your request is reasonable.
If we need to give you access in a way that’s different to your request, we’ll discuss this with you.
Sometimes we may reject your request. For example, if you can't confirm your identity, or if we believe your request will have an unreasonable impact on someone else’s privacy. If this happens, we'll tell you why in writing. If you disagree with us, you can let us know using the complaints procedure in this Policy.
If we cannot correct your personal information, you can ask us to make a note that you believe your personal information is inaccurate, out-of-date, irrelevant, or misleading.
You may also have other rights if you're in the EEA or UK. For more information, see section 14 of this Policy.
If you’re unhappy, you can make a complaint
If you have a general complaint or query regarding your experience with us, please use check the Contact Us page for Velocity or Virgin Australia.
If you’re unhappy with how we've handled your personal information, please get in touch with us.
We take privacy complaints seriously, so we'll investigate, respond, and deal with your complaint fairly. We aim to respond within a reasonable time – this is usually within one month.
If you're still unhappy, you can complain to the Office of the Australian Information Commissioner (OAIC).
In this Privacy Policy, we talk about how we process personal information. However, the EEA and UK use the term personal data. While the two terms are similar, we have chosen to use the term personal data in this section.
We usually process personal data in the ways explained in the rest of this Policy, but it depends on the nature of the personal data and the circumstances. We recommend that you review this section as well as the rest of this Policy for more details about how and why we may process personal data.
We rely on the following lawful bases as set out in EU/UK data protection legislation to process your personal data:
If we transfer your personal data to a third party in a country that the European Commission has not declared to have equivalent protections to EEA data protection laws, we use a range of controls to safeguard your personal data.
This usually means we have an agreement with the third party that includes appropriate safeguards, and this may include so-called standard contractual clauses issued by relevant data protection authorities. We may also use procedures, standards, and other controls.
When we identify retention periods for the personal data we hold, we consider our legal obligations and business needs. This includes the purposes for which we collected the information, as well as any other purposes we’re permitted to use it for. Sometimes, we're legally required or permitted to keep personal data for a specific time, even if you've ended your relationship with us.
As we outlined in Section 12, you have rights to access and correct your personal data. However, if you’re an EEA or UK citizen or resident, you may have additional rights, including asking us to:
Sometimes, we may have a legal reason for refusing your request. If this happens, we’ll explain why in writing.
If you’re unhappy with how we’ve handled your personal data, please get in touch. We take privacy complaints seriously, so we'll investigate, respond, and deal with your complaint fairly. We aim to respond within one month.
However, if you're still unhappy, you can complain to your local UK or EU member state data protection authority (as listed in the "EU data protection authority" link below).
Learn more about our updates
We may update this Privacy Policy from time to time. For the current version of this Policy, you can either:
1. Visit our website; or
2. Contact our Privacy Officer by email or post.
We recommend that you check this Privacy Policy regularly for any changes. This Privacy Policy was last updated on 13 August, 2024.