Lost teddy reunion sparks Virgin Australia to launch new airline-first boarding pass

A Virgin Australia staff member in a red uniform smiles while assisting a guest in a purple blazer at a self-service check-in area, holding a mobile device. Behind them are airport kiosks and a screen displaying “Priority Bag drop.”

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Wednesday 24 June 2026: In an Australian airline first, Virgin Australia is today launching Toy Tickets, giving teddy bears, cuddly toys and cherished travel companions their very own boarding pass.

Inspired by the viral reunion of a young Virgin Australia guest and his beloved teddy bear after it was left behind on a flight to Perth, the story captured hearts across Australia and around the world, showing just how much children love their toys.

With more than 1.2 million kids flying with Virgin Australia in 2025, the airline knows a favourite teddy or toy is often an essential part of the journey. Toy Tickets now celebrate these special travel companions and add a little extra magic to family holidays.

From today, children can request a personalised boarding pass for their favourite teddy or cuddly travel companion at Virgin Australia check-in and Lounges nationwide.

The launch is part of Virgin Australia’s collaboration with Disney and Pixar’s Toy Story 5, which includes a “Toy Story 5” themed aircraft featuring the film’s much-loved characters, Woody, Jessie, and Buzz Lightyear, plus a range of onboard and on-the-ground experiences.

Virgin Australia Chief Marketing and Customer Operations Officer, Libby Minogue said the response to the lost teddy inspired the airline to create something special for its youngest guests.

“The global response to reuniting a young boy with his lost teddy was extraordinary, with messages pouring in from all corners of the world,” said Ms Minogue.

“It reminded us just how important these treasured companions are to children. With more than 1.2 million children flying with us every year, we know many young travellers bring a favourite toy along for the journey and how much it means when those special items make it safely home.

“Toy Tickets are a uniquely Virgin Australia way of celebrating these special travel companions and make family holidays even more memorable from the moment our guests arrive at the airport,” she said.

To learn more, visit: www.virginaustralia.com/toystory5

ENDS

MEDIA CONTACT  

Virgin Australia Group Corporate Affairs: corporateaffairs@virginaustralia.com or 1800 142 467.

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