Thursday 25 June 2026: Matcha may be Australia’s latest obsession, but Virgin Australia is giving travellers another way to spend their $8.
Virgin Australia has launched a flash sale offering premium extra legroom Economy X seating, with upgrades from just $8* per person, per sector, across its domestic network, 30 per cent off the starting upgrade price**, making extra comfort and priority perks more accessible than ever.
For around the same price as a cafe-bought matcha latte^, guests can enjoy Economy X perks: up to 40 per cent more legroom, priority boarding, and dedicated overhead locker space.
Virgin Australia Chief Marketing and Customer Operations Officer, Libby Minogue, said the sale offers exceptional value for travellers looking to add extra comfort to their journey.
“We know Australians are looking for great value, and this sale delivers exactly that,” said Ms Minogue.
“From as low as $8 per person, guests can upgrade to Economy X and enjoy extra legroom, priority boarding and dedicated overhead locker space on their next Virgin Australia flight.
“For many guests, a little extra space can make a big difference, particularly on longer journeys, and we're pleased to make that experience available from just $8.”
“As the first airline in Australia to introduce a dedicated extra-legroom Economy X product, we're proud to continue giving travellers more choice, comfort and value every time they fly,” she said.
Upgrades are available to add to Virgin Australia domestic flight bookings here (subject to availability) until 11:59pm AEST Thursday 9 July 2026.
Economy X Upgrade Sale* highlights (prices per person, per sector, valid in both directions)*:
- Sydney <> Melbourne from $8
- Sydney <> Brisbane from $8
- Brisbane <> Melbourne from $8
- Sydney <> Gold Coast from $8
- Sydney <> Hobart from $8
- Sydney <> Hamilton Island from $8
- Sydney <> Launceston from $8
- Melbourne <> Canberra from $8
- Melbourne <> Adelaide from $8
- Melbourne <> Hobart from $8
- Melbourne <> Newcastle from $8
- Brisbane <> Hamilton Island from $8
- Brisbane <> Adelaide from $8
- Brisbane <> Newcastle from $8
- Brisbane <> Mackay from $8
- Brisbane <> Rockhampton from $8
- Gold Coast <> Canberra from $8
- Adelaide <> Canberra from $8
- Adelaide <> Alice Springs from $8
- Adelaide <> Launceston from $8
For more information on Virgin Australia Economy X, visit here.
ENDS
MEDIA CONTACT
Virgin Australia Group Corporate Affairs: corporateaffairs@virginaustralia.com or 1800 142 467.
NOTES TO EDITOR
^Based on pricing examples cited in Torrens University Australia’s article Why is there a shortage of matcha and will prices rise?, which reported matcha latte prices ranging from approximately $7.50 to $8.50 at cafés in Sydney, Melbourne, Brisbane and Perth.
Virgin Australia’s Economy X offering Includes:
- Extra legroom: Up to 40 per cent more legroom to stretch out compared to standard Economy seating
- Priority check-in (where available): Faster check in.
- Priority boarding: Skip ahead in the boarding queue.
- Preferred overhead locker space: Reserved space in the overhead locker adjacent to the guest’s seat.
TERMS AND CONDITIONS
Economy X Upgrade Sale Terms and Conditions
*$8 price points available when booking an Economy X Exit Row seat on selected domestic flights at least 7 days before scheduled departure, unless sold out. Price points are per person, per sector. Offer cannot be used in conjunction with any other offer. Prices are available on selected Economy X seats purchased between 12:01am AEST on 25 June 2026 and 11:59pm AEST on 9 July 2026 (inclusive) when making a new eligible flight booking, or managing an existing eligible flight booking, through www.virginaustralia.com or via the Guest Contact Centre. Prices not available through other purchase channels. Offer will be included in the price displayed at time of purchase. Economy X seats are limited and subject to availability. The applicable Economy X fee will be the fee published at the time you purchase Economy X and is subject to change. Payment surcharge may apply. Fees are in the applicable booking currency, being the country of origin specified in your booking or purchase. Economy X fees are non-refundable, except where you are entitled to a refund of the fee or of your fare under the Australian Consumer Law. See the Economy X Terms and Conditions for more information on refunds. Guests who select and sit in an Economy X Exit Row must comply with the Exit Row Safety Conditions. Not all product benefits are available at all airports. Where some of the product features are not available or utilised by you, you are not entitled to a refund unless otherwise specified in the Economy X Terms and Conditions. See full Economy X Terms and Conditions.
Economy X $12 Upgrade Pricing Terms and Conditions
**From $12 Economy X Exit Row is available for bookings on selected seats on selected Eligible Flights, when purchasing an Economy X Exit Row seat between 28 and 180 days before scheduled departure unless sold out. From $12 Economy X Exit Row price is per person, per sector. Available when making a new Eligible Flight booking, or managing an existing Eligible Flight booking, through www.virginaustralia.com or via the Guest Contact Centre. Cannot be used in conjunction with any other offer. Not available through other purchase channels. An Eligible Flight is a flight to and from Adelaide to Alice Springs, Brisbane, Canberra, Launceston and Melbourne; to and from Ayers Rock to Melbourne; to and from Brisbane to Emerald, Gladstone, Hamilton Island, Melbourne, Mackay, Newcastle, Rockhampton and Sydney; to and from Canberra to Melbourne and Gold Coast; to and from Hobart to Melbourne and Sydney; to and from Hamilton Island to Sydney; to and from Launceston to Sydney; to and from Melbourne to Newcastle and Sydney; to and from Gold Coast to Sydney; and to and from Perth to Newman. The from $12 Economy X Exit Row price will be displayed at time of purchase. Economy X Exit Row seats are limited and may be sold out at time of booking or at any time prior to your travel date. The applicable Economy X fee will be the fee published at the time you purchase Economy X and is subject to change. Payment surcharge may apply. Fees are in the applicable booking currency, being the country of origin specified in your booking or purchase. Economy X fees are non-refundable, except where you are entitled to a refund of the fee or of your fare under the Australian Consumer Law. See the Economy X Terms and Conditions for more information on refunds. Guests who select and sit in an Economy X Exit Row must comply with the Exit Row Safety Conditions. Not all product benefits are available at all airports. See full Economy X Terms and Conditions.
