DOWNLOAD VIDEO NEWS RELEASE (VNR)
DOWNLOAD AUDIO NEWS RELEASE (ANR)
STEP-BY-STEP VIDEO GUIDE (YOUTUBE)
IATA CABIN AIRFLOW VIDEO (YOUTUBE)
Wednesday 17 September 2025: Virgin Australia is set to become the first airline in the country to welcome pets onboard, with its highly anticipated Pets in Cabin service officially on sale from today.
The Australian-first service will initially launch as a trial on flights between Melbourne and the Gold Coast and Melbourne and the Sunshine Coast, with the inaugural flight scheduled to take off from Melbourne Airport on Thursday 16 October 2025. Tickets for furry companions (small dogs and/or cats only) are available for an introductory price of $149 per animal, per flight.
Since announcing its intention to launch Pets in Cabin flights in March 2024, Virgin Australia has actively engaged and collaborated with leading international airlines already operating similar services, consulted closely with animal welfare organisations and accessibility groups, and addressed feedback from frequent travellers to develop a service that prioritises animal welfare and guest comfort.
Virgin Australia will use the trial to capture important customer insights and feedback before planning a broader rollout of the service across its domestic network next year.
The Pets in Cabin service is set to transform Australia’s domestic aviation market, unlocking economic opportunities for the tourism and pet travel industries, and opening up a new world of possibilities for Australians to travel with their small four-legged friends.*
Virgin Australia Group Chief Executive Officer, Dave Emerson, said the airline is thrilled to go on sale with Australia’s first-ever Pets in Cabin flights.
“Our guests have been telling us for years how much they want to travel alongside their pets and now they finally can. It’s a model that’s proven successful in the US and Europe and we’re thrilled to bring it to Australia.
“With almost 70 percent of households owning a pet, we expect the service to be embraced by pet lovers all around the country. Beyond convenience for pet owners, the service is also set to boost the pet-friendly travel sector, including hotels and tourism operators.
"Pets on flights is another example of Virgin Australia leading the way with new and improved service offerings and first-to-market experiences for our guests.
"Innovation has always been a hallmark of Virgin Australia. We were the first airline in the country to offer online check-in, baggage tracking, and globally, we were the first airline to reward guests for sitting in the middle seat (through our Middle Seat Lottery promotion). It's this innovation and relentless focus on our customer that’s at the core of who we are in the market," he said.
Veterinarian and pet expert, Dr Katrina Warren, welcomed the launch of Virgin Australia's Pets in Cabin service, calling it a milestone for pet-loving travellers.
“As both a vet and pet owner, I understand how deeply Australians love their pets and treat them as cherished family members, Dr Warren said.
“Flying with pets in the cabin has already proven successful overseas, and I’m thrilled to see Virgin Australia leading the way with this Australian first. It’s a meaningful step forward, making travel more accessible for pet owners and acknowledging the important role pets play in our lives,” she said.
Virgin Australia Group Medical Officer, Dr Kelly Bofkin, said the airline has taken a rigorous approach to addressing allergy and hygiene considerations.
“Ensuring the health and comfort of all guests has been central to the development of this service, and we’ve carefully reviewed customer feedback since our 2024 announcement to inform every decision. We have looked to best medical evidence, worked with other airlines who currently carry pets and consulted with peak allergy bodies in developing our policies and procedures,” said Dr Bofkin.
“Our aircraft are fitted with advanced HEPA (High Efficiency Particulate Air) filtration systems, which capture more than 99 per cent of airborne particles, including pet dander.
“Cabin airflow dynamics are such that air circulates from top to bottom and the cabin air is renewed 20-30 times per hour, which greatly reduces the risk of airborne allergen transfer. Additionally, the creation of ‘buffer zones’ (two rows behind and two rows in front of the allocated pet rows) ensures that the risk to guests of allergen exposure is significantly reduced,” she said.
In a 2021 social media survey of Virgin Australia Facebook followers, 85 per cent voted in favour of the airline launching Pets in Cabin flights. More recent research from Tourism and Transport Forum Australia found that over 63 per cent1 of pet owners are leaving their furry companions with a sitter or loved one due to the lack of inflight pet travel options available in Australia.
Pets in Cabin services are already a standard airline offering across major carriers in North America and Europe, including United Airlines, Air France and Air Canada, which offer pets to travel onboard on domestic routes.
Virgin Australia is proud to bring the internationally recognised service to Australian skies, making travel more inclusive for pet-loving guests.
Important information on the Pets in Cabin service:
No changes to assistance animals
The Pets in Cabin service will not result in any change to approved assistance animals being able to travel in the cabin of all Virgin Australia flights at no additional cost. The existing procedure for assessing the eligibility of these assistance animals to travel onboard will not change.
ENDS
NOTES TO EDITOR
Booking Pets in Cabin:
Airport Arrival:
Check in:
Security:
Boarding and in-flight:
Arrival
1. What if I have an allergy?
Virgin Australia recognises the importance of addressing guests' concerns, including allergies. To ensure a comfortable experience for all guests, the airline has limited the number of pets allowed per flight to a maximum of four pets per flight and will assign the pet owner to designated seating areas across two rows (seats 18A, 18F, 20A, 20F) with the pet required to be stowed in its carrier under the seat in front.
Virgin Australia aircraft are equipped with advanced HEPA (High Efficiency Particulate Air) filtration systems. These systems refresh cabin air 20 to 30 times per hour with sterile air, flowing from ceiling to floor. As a result, most guests can comfortably be seated just a few rows away from pets without experiencing allergic reactions. More information here.
If requested, Virgin Australia staff will happily accommodate guests with allergies to alternative seating in the same cabin class, free of charge.
Guests with any medical concerns should follow the existing medical guidelines here.
2. How will Virgin Australia manage if a dog relieves itself on the flight?
Virgin Australia has engaged a veterinarian to develop guidelines regarding exercise, feeding, hydration, and toileting prior to the flight. These recommendations will be communicated to all guests purchasing the Pets in Cabin service to help ensure the comfort and wellbeing of their pets.
In addition, airports that operate pet-friendly flights all have a suitable animal relief area.
To manage any unexpected incidents, pet carriers must have a leak-proof base, and absorbent mats must be placed both inside and beneath the carrier.
3. How will a pet carrier fit under the seat?
All pet carriers will need to fit specific requirements including size that will allow them to fit under the seat in front. More information here.
4. Can pets come into the Virgin Australia Lounge?
In accordance with the Australia Food Standards Code, non-assistance animals are prohibited from entering inside food establishments. As Virgin Australia airport lounges serve and prepare food, pets are not permitted access to these areas.
5. Will I know if pets are on my flight?
The trial Pets in Cabin service will be available on all Virgin Australia flights between Melbourne and the Gold Coast and Melbourne to the Sunshine Coast.
1 Tourism & Transport Forum (TTF) research in a survey commissioned with Pureprofile
TERMS AND CONDITIONS
*Cats are not permitted on flights to/from the Gold Coast Airport during the trial period. Virgin Australia may vary its published Pets in Cabin fees at any time. The applicable Pets in Cabin fee will be the price published to you at the time you purchased the service. Fees are per animal, per sector. Pets in cabin services are limited and subject to availability. This service may not be available on all flights. Payment surcharge may apply. Refunds are not permitted for this fee if you cancel your booking or the service, but may be requested for other reasons, including under the Australian Consumer Law. Pets in Cabin Terms and Conditions apply.