Friday 4 September 2026: Virgin Australia has once again been named Australia’s Most Trusted Travel & Tourism Brand in the 2026 Roy Morgan Trusted Brand Awards, marking the fourth consecutive year the airline has received the prestigious recognition.
The award reflects the continued confidence Australians place in Virgin Australia, recognising the airline’s focus on delivering a reliable, straightforward and welcoming experience for its guests, underpinned by the challenger spirit and personality that have long been part of the Virgin Australia experience.
Roy Morgan’s Trusted Brand Awards are based on extensive research with thousands of Australian consumers, measuring trust across a broad range of industries and identifying the brands that have built the strongest relationships with their customers.
Virgin Australia Chief Customer Officer, Andrew Cleary said: “Being named Australia’s Most Trusted Travel & Tourism Brand for a fourth consecutive year is something the whole Virgin Australia team is incredibly proud of,” said Mr Cleary.
“Trust is something that is earned every day, through the small moments that make a difference to our guests, the consistency of the experience we provide and the way our people show up for them.
“We’re incredibly grateful to the millions of Australians who choose to fly with Virgin Australia, and to our 8,000 team members who work hard to deliver a safe, reliable and welcoming experience. This recognition is a credit to them,” he said.
Roy Morgan CEO, Michele Levine congratulated Virgin Australia on retaining its position as Australia’s Most Trusted Travel and Tourism Brand said: “Virgin Australia has continued delivering exceptional service to its customers and is now recognised as Australia’s Most Trusted Travel and Tourism Brand for an unprecedented fourth straight year.
“Virgin Australia’s high level of trust is built upon ‘Quality of service, value for money, consistency and reliability’, ‘Great staff and honest when something goes wrong’, and ‘Their safety record and management of passengers when flights are delayed’ – direct feedback from Australians on why they place their high level of trust in the airline.
“In a challenging international environment, Virgin Australia’s high levels of trust place the airline in a strong position to continue to grow and prosper in a competitive Australian travel and tourism market.”
Roy Morgan, Australia’s largest independent market research company, conducts annual surveys of thousands of Australians to measure brand trust across multiple industries.
The Trusted Brand Awards recognise organisations that demonstrate consistently high levels of trust, and importantly, low levels of distrust – to produce a strong Net Trust Score.
ENDS
MEDIA CONTACT
Virgin Australia Group Corporate Affairs, corporateaffairs@virginaustralia.com or 1800 142 467.
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