Thursday 10 September 2026: Virgin Australia has today announced the launch of a new Travel Media Network, giving brands access to the airline’s almost 21 million annual customers across digital, lounge, in-flight and experiential channels*.
To bring the Virgin Australia Travel Media Network to market, content agency Suddenly has been appointed to manage advertising sales, offering brands a new way to connect with Virgin Australia customers in relevant moments throughout their travel journey.
The network will reach more than 300,000 lounge visitors per month across seven major city airports where guests spend an average of 70 minutes’ dwell time**. Beyond airport lounges, the network will extend to the Virgin Australia website and app, reaching more than 3 million visitors monthly^ with in-flight WiFi sponsorships and targeted emails launching soon.
The announcement comes as Virgin Australia was awarded The Most Trusted Travel and Tourism Brand* for the fourth consecutive year by Roy Morgan^^ last week.
Virgin Australia Chief Marketing and Sustainability Officer, Libby Minogue said the launch creates a new opportunity for brands to connect with customers through some of the airline’s most valuable touchpoints.
“Virgin Australia has a unique relationship with millions of Australians, and our Travel Media Network will give brands new ways to be part of the customer journey in relevant and engaging environments,” said Ms Minogue.
“Importantly, it’s about creating value on both sides by giving brands access to our audiences in new and meaningful ways, while enhancing the experiences we create for our customers and guests.
“Suddenly's deep understanding of content, audience and commercial outcomes made them the right partner to take this proposition to market,” she said.
As part of the network, brands will also be able activate experiential opportunities across Virgin Australia lounges, including pop-up brand experiences, sampling hubs and integration into landmark cultural moments, including the airline’s unique celebration flights.
Suddenly Retail Media Director, Jennifer Stokes, said: “The Virgin Australia Travel Media Network gives brands something genuinely rare: an uncluttered environment with an audience that is present, engaged and open to discovery. For brands that want to reach a premium audience at scale, this network is a compelling addition to any media plan. Our work on this network is a powerful example of the strategic consultancy Suddenly provides, helping brands commercialise their reach and build sustainable owned media networks that deliver long-term value.”
The announcement was made at the Travel session of Beyond'27, News Australia's five-session intelligence series bringing together Australia's leading marketers for category-specific insights and commercial solutions
ENDS
NOTES TO EDITORS
- Virgin Australia’s Katya Abramzon will lead the Virgin Australia Travel Media Network under an expanded remit that also includes the airline’s retail and revenue growth and partnerships marketing division.
- Media Network expert, and former McKinsey consultant, Scott Moore led the establishment of the Virgin Australia Travel Media Network from its initial development through to launch, laying the foundations for the network and its commercial proposition. With the network now established and moving into its next phase with Suddenly managing advertising sales, Scott will depart the airline.
- Virgin Australia has lounges in the following major cities:
- Melbourne
- Sydney
- Brisbane
- Adelaide
- Canberra
- Perth
- Gold Coast
TERMS AND CONDITIONS
Source: *Virgin Australia 2025 Annual Report. **Virgin Australia internal data Jan-Dec 2025. ^Adobe Analytics Page Performance Data, 12 months ending June 2026. ^^Voted Australia's #1 Most Trusted Brand in the Travel & Tourism Sector, Roy Morgan Research 2025.
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