- From 22 September 2025, Velocity Frequent Flyer members can redeem Points in-store at all 56 Myer locations nationwide, as well as online at myer.com.au
- Members can use their Velocity Points to shop thousands of products across Womenswear, Menswear, Kids & Toys, Beauty, Home & Electrical and more using Points or Points + Pay.
- The expansion follows the success of the 2022 online launch, which first allowed Velocity Points to be redeemed online at Myer.
- Double the value: MYER one members will continue to earn MYER one Credits on any purchases redeemed with Velocity Points.
- Amidst rising inflation, the partnership gives Australians new ways to stretch their budgets while still accessing the brands they love.
Monday 22 September 2025: Millions of Australians will soon have even more ways to turn their loyalty into lifestyle, with Velocity Frequent Flyer and Myer today announcing the expansion of their strategic partnership to include in-store shopping.
From 22 September 2025, Velocity members will be able to redeem Velocity Points in-store across Myer’s 56 locations nationwide, in addition to online at myer.com.au. Members can shop thousands of products including fashion, beauty, homewares, electrical, toys and more.
Velocity members will just need to present a QR code in-store via the Velocity app to pay with Velocity Points. Customer can choose to use just Points or use Points + Pay for added flexibility. MYER one members will continue to earn MYER one Credits on any Velocity Points redemption, delivering double the value.
The in-store redemption launch builds on the success of the 2022 partnership debut, which first enabled Velocity members to shop online at myer.com.au using Points. The move strengthens both brands’ commitment to delivering flexibility, convenience and rewards where they matter most.
Example Myer items with Velocity Points price:
- Alpha-H Liquid Gold 100ml – 12,662 Points
- Nutribullet Ultra 1000 – 25,049 Points
- Burberry Goddess Intense 50ml – 32,311 Points
- Philips 3000 Series Airfyer 7.2L - 48,350 Points
- GHD Platinum+ Hair Straightener – 56,311 Points
- Garmin Lily 2 Smart Watch – 70,680 Points
- Breville Bambino coffee machine – 77,476 Points
Velocity Frequent Flyer CEO, Nick Rohrlach, said: “Extending our partnership with Myer into their iconic stores across the country means our members can now redeem Points in the way that
suits them best - whether they’re shopping for the latest fashion, beauty, fragrance or home décor. In today’s climate, we know value counts. This expansion gives our members more opportunities to access the brands they love without stretching the household budget.”
Myer Chief Customer Officer Geoff Ikin, said: “We’re aiming to grow the MyerOne ecosystem to deliver more value to our members and expand our reach. Deepening our relationship with Velocity is part of that and we’re really proud that we’re able to bring this option for customers to pay with Velocity Points in store to life. It’s something our members have been wanting, and it comes at a time when we know all consumers are looking for value more than ever before.
How it works:
- Shop at any Myer store across Australia from 22 September 2025.
- In the Velocity app, members will need to create QR code to the dollar value that they are planning to spend. Points won’t be deducted from the account until they complete their purchase.
- At checkout, select to pay with Velocity Points, or combine Points + Pay for flexibility. The QR code will be valid for 4 hours.
- Myer one members will still earn Myer one Credits on eligible purchases paid for with Velocity Points.
The expanded partnership cements Myer’s position as Australia’s leading destination for fashion, beauty, and lifestyle, while giving Velocity members more freedom than ever to choose how and where they use their Points.
ENDS
MEDIA CONTACTS
Virgin Australia Group Corporate Affairs: corporateaffairs@virginaustralia.com or 1800 142 467.
Myer Group Corporate Affairs: media@myer.com.au
NOTES TO EDITOR
TERMS AND CONDITIONS
To redeem Velocity Points in-store with Myer, open the Velocity Frequent Flyer app and create a QR code for your desired cash and Velocity Points value, then present the QR code at checkout in a participating MYER store. Each QR code is valid for 4 hours from creation and will expire after this time. You can only have one active QR code at a time and each QR code can only be used once. QR codes can be used in full or in part. Any unused QR code, or portion of a QR code, will not be deducted from your Velocity account. QR codes are non-transferable and screenshots of QR codes are not permitted.
Velocity Points will not be held or deducted from your Velocity account when you create a QR code. When you use the QR code for an in-store purchase, Velocity Points equivalent to the value of your QR code (as shown at the time of creation and on the POS screen at the checkout in-store at MYER, or the value of the portion of the QR code you have selected to use (as shown on the POS screen at the checkout in-store at MYER), will be deducted from your Velocity account. You must have sufficient
Velocity Points in your account when creating the QR code and when using the QR code to make a purchase.
You can redeem a minimum of 971 and a maximum of 971,874 Velocity Points per transaction in-store with Myer. You cannot redeem more Velocity Points than your total purchase amount.
Velocity Frequent Flyer
Virgin Australia’s award-winning loyalty program, Velocity Frequent Flyer, boast millions of members who can use their Points to redeem flights to over 600 destinations around the world through Virgin Australia and the airline’s extensive list of international partner carriers, including Virgin Atlantic, Qatar Airways, Singapore Airlines, United Airlines and more. The program is also partnered with Flybuys (Coles, Coles Express, Bunnings and more), Door Dash, DiDi and more, giving members more choice than ever before when earning and redeeming Points.
About The Myer Group
The Myer Group operates a network of over 750 department and specialty stores across Australia and New Zealand, powered by over 17,000 dedicated team members. At the heart of the business are over 50 Myer department stores across Australia, complemented by our online store: myer.com.au. Myer’s comprehensive merchandise offering spans essential retail categories: Women's and Men's Fashion, Children's Clothing, Beauty and Cosmetics, Homewares, Electronics and Toys.
About MYER one
MYER one is Australia’s market-leading retail loyalty program, with more than four million active members. The program delivers tailored rewards, unique experiences, and personalised offers powered by advanced insights and analytics. MYER one partnerships, including Virgin Australia’s Velocity Frequent Flyer, expand the program’s reach and create new ways for members to earn and redeem rewards.
