Need help putting together your ideal Samoa itinerary? We cover the top attractions and activities in the Samoan islands.

Welcome to Samoa, a tropical paradise with no shortage of amazing natural attractions, engaging cultural activities and romantic hideaways. Whether you're seeking relaxation or adventure or romance on holiday in Samoa, there is no shortage of things to do in Samoa.

Samoa offers visitors the chance to immerse themselves in a truly unique experience. This island has its own way of life, called Faʻa Sāmoa ("the 'Samoan Way'"), which invites visitors to deep dive into a world of exploration with so much to see and do. A visit to the Samoan Cultural Village or a Fia Fia ("celebration") night delights and entertains those seeking an authentic immersion into local culture.

When it comes to the natural world, the island of Samoa has so many scenic wonders to take in. From the To Sua Ocean Trench, an incredibly picturesque natural swimming hole, to the Alofaaga Blowholes, where volcanic tubes propel seawater high into the sky - visitors to Samoa are captivated time and time again by geological marvels. Add to your Samoa bucket list places like the Palolo Deep Marine Reserve, the Piula (Fatumea) Cave Pool and Saleaula Lava Fields - and you truly have the perfect island itinerary on your hands. 

Samoa is the type of holiday destination that caters to everyone. Families love Samoa for the cultural attractions like Fia Fia nights and the Samoa Cultural Village, as well as great outdoor activities like swimming, rocksliding, chasing waterfalls and snorkelling. For couples, it's hard not to be swept up in the romantic feel of the island, with so many secluded spots and lots of fun attractions for couples. Staying in a Fale (a type of Samoan beach hut) is a unique honeymoon experience, which is a great way to spend an evening watching the sunset together from one of Samoa's popular bars and restaurants.

There are two main islands of the Samoan island chain: Upolu and Savai'i. Your itinerary depends on where you stay, which is why we have included additional sections on things to do in Upolu and things to do in Savai'i, separately. 

Our guide below is here to help you plan an unforgettable Samoa vacation. So pack your bags and get ready to experience the beauty and culture of this stunning island nation.

20 Best Things to Do in Samoa in 2024

1. Swim in the To Sua Ocean Trench

Blue lagoon in rainforest, Samoa

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To Sua Ocean Trench, located in Lotofaga village on Upolu, is a natural wonder unique to Samoa.. The name "To Sua" literally means "large swimming hole", and this thirty-metre symmetrical sinkhole pool lives up to its name.  Surrounded by lush rainforest, To Sua was formed during ancient lava eruptions. Accessible via a wooden ladder, it's worth every precarious rung to swim amongst colourful fish in the azure translucent sea waters - though some daredevils jump from the rim.

After enjoying To Sua, grab a snack at the small on-site shop or pack a picnic to enjoy in the idyllic garden areas. The views and surrounding area are soul-reviving and make for insta-worthy photos or even idyllic wedding backdrops – so start planning!  agaoneone Beach is nearby to To Sua and also worth a visit, so we recommend you combine these activities on the one day. .

To reach To Sua, it's about an hour's drive from Apia to Lotofaga village on Upolu, and many of the Samoan tours stop here as well. 

Opening hours: Mon-Sat 8am – 5pm, Sun 12.30pm – 5pm

Cost of entry: $20 WST (~$11 AUD) for Adults, $5 WST (~$3 AUD) for Children. 

2. Experience local customs at the Samoa Cultural Village

Locals cooking tradition food for cultural festival, Samoa

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Immerse yourself in Samoa's rich culture and history with a visit to the Samoa Cultural Village in Apia. Dating back 3,000 years, this is one of the most popular attractions in Samoa. It showcases the unique culture here through traditional practices such as tattooing, artefact carving, cloth making, weaving, and 'umu' (earth-oven) cooking, which is available to experience firsthand at the village.

For a truly unforgettable time, opt-in for the traditional umu oven lunch and Ava (kava) ceremony. This authentic Samoan feast will introduce you to the local cuisine and customs, and the Ava ceremony is a traditional welcome ritual that involves drinking a ceremonial beverage made from the roots of the kava plant.

Located on Beach Road in the centre of Apia on Upolu, the Samoa Cultural Village is an essential stop on any cultural or historical tour of Samoa. It's an excellent opportunity to gain insight into "Fa'a Samoa," the traditional way of life and learn more about the locals' extraordinary culture.

Opening hours: Mon-Fri 9am–5pm, Closed Sat-Sun

Interactive experiences: Tues-Thur 10.30am–12.30pm

Cost of entry: $10WST (~AUD$6) for Adults, ST$5 (~AUD$3) for Children


3. Unwind at Lalomanu Beach

Blue water and white sand on Lalomanu beach, Samoa

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Lalomanu Beach is Samoa's most popular beach and often considered one of the best beaches in the world.. A protected marine reserve, Lalomanu boasts an abundance of colourful sea life, and is the ideal spot in Samoa for water activities like swimming, snorkelling and kayaking. 

However, it's not just the underwater world that's impressive - the view of Samoa's smaller islands from the beach is nothing short of spectacular. This is a great place to take a break from the water and lounge on the pristine sands, shaded by outstretched coconut trees. For an unforgettable experience at Lalomanu, spend a night in a traditional thatched-roofed beach fale overlooking the deep turquoise sea.

This is the perfect spot to unwind and recharge your batteries with its peaceful atmosphere, sensational sunsets, and stunning sunrises. It's particularly popular on Saturdays, which locals designate as "Happy Day". The beach is located an hour's drive south of Apia along Upolu's scenic south coast.

Cost of entry: Free.
Parking is located adjacent to the beach.


4. Stop in at the Immaculate Conception Cathedral

Immaculate Conception Cathedral, Samoa

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The Immaculate Conception Cathedral is a must-visit attraction in Apia, the capital of Samoa. This stunning cathedrals boasts magnificent stained-glass windows, an intricately painted dome, and beautifully crafted timber ceilings, with the capacity to seat 2000 people. It's no surprise that it's the most photographed church in Samoa.

Originally built in 1884, the cathedral was severely damaged in the 2009 earthquake and underwent a costly reconstruction of ST$13 million (around $7 million AUD). Apart from its breathtaking architecture and stunning interior, the choir voices at the 9.30am Sunday service are also a mesmerising experience. The blue and white Conception catheral is easy to spot as it towers over Apia Harbour on Beach Road. 

Schedule: Open daily

Cost of entry: Free


5. Feel the power of the Alofaaga Blowholes

Alofaaga Blowhole, Samoa

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Experience the awe-inspiring power of nature at Alofaaga Blowholes, where ocean waters surge through a series of lava tubes, shooting metres into the air. To add to the excitement, local villagers throw coconuts into the blowholes, but be sure not to pay more than $10 WST (~$5-6 AUD) to join in the fun (or bringing your own coconuts is allowed too!). Adjacent to Taga Village on the southern coastline of Savai'i Island, the Alofaaga Blowholes are easily accessible by car, and are one of the main spots to stop on tours. Regular flights and vehicle ferries operate between Upolu and Savai'i, making it an easy and must-visit destination during your Samoan adventure.

Opening hours: Mon-Sat 8am –  5pm, Sun 12pm – 5pm

Cost of entry: $5 WST (~$2-3 AUD) per person


6. Party at a Fia Fia (Celebration) Night

Local performing fire show for Fia Fia dance night, Samoa

Credit: Samoa Tourism Authority

Come into contact with the spirit of Samoa at a vibrant Fia Fia night celebration. This is a must-do experience where visitors witness and even participate in traditional dances, including the thrilling fa'ataupati (fire knife) dance. The evening is full of fun, music, and a feast of mouth-watering Samoan cuisine, cooked in an umu earth oven. Be sure to come hungry! Fia Fia nights are held at various locations around Samoa and are easily arranged through your accommodation or local tour operators. Get ready for an unforgettable night of entertainment and delicious food!

To join in on a Fia Fia night, inquire through your resort or a local tour operator. Most Samoan resorts host Fia Fia nights weekly as does the Samoa Cultural Village in Apia.

Cost of entry: Varies from around $15-35.


7. Snorkel at the Palolo Deep Marine Reserve

Marine life underwater, Samoa

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Palolo Deep Marine Reserve, located offshore of Vaiala Beach, is one of Samoa's best snorkelling spots. he Reserve is a stunning blue-hole marine ecosystem with an array of colourful coral and tropical fish. Visitors to Samoa come here to enjoy a refreshing swim and relax with a picnic under the shade of the palms. During high tide, snorkelling in the reserve is a must-do activity, and snorkelling gear is available for hire. Other amenities, such as showers, toilets, and changing rooms, are also available. The reserve is just a five-minute walk east of Apia city centre on Upolu, making it a convenient location to explore.

Opening hours: 8am – 6pm (Daily)
Cost of entry: $3 WST (~$1-2 AUD) for Adults, $2 WST (~$1 AUD)for a Child aged 6-12yrs 


8. Take a refreshing dip at the Piula Cave Pool

Piula cave pool in Samoa

Taking a refreshing dip in the stunning Piula Cave Pool is one of the all-time activities when visiting Samoa. Piula is a freshwater swimming hole consisting of two enchanting caverns filled with tropical fish. Floating on your back in this spring-fed, aquamarine water is a delight, and the surrounding caves are fun to explore as well. Connected by a three-metre underwater passage, it's possible to swim through the page, though actually finding it without an underwater torch is a bit of a challenge at times!.

Enjoy a tranquil picnic in the area's serene surroundings, complete with picnic tables, toilets, change rooms, and a shop. Keep in mind that jumping, diving, fishing, fish feeding, alcohol, and drugs are all prohibited. Piula Cave Pool (Fatumea) is conveniently located next to the Piula Theological College and is a 45-minute drive from Apia along Main East Coast Road on Upolu.

Opening hours: Mon-Sat 8am – 4pm, Sun - closed
Cost of entry: $10 WST (~$6 AUD) per person 


9. Picnic at the Afu Aau Waterfalls

Travellers swimming in waterfall lagoon Afu Aau, Samoa

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Afu Aau Falls is one of the best waterfalls in Samoa, which is saying something considering how many waterfalls there are here. Also known as Olemoe Falls, Afu Auu is one of Samoa's hidden gem locations, offering a refreshing and beautiful escape for nature lovers and swimmers.. The clear and inviting waters are perfect for swimming, and snorkellers have the chance to observe prawns and small fishes. We recommend bringing snorkeling gear for the best experience. There are also changing rooms and toilets on-site for your convenience.

The falls offer a range of activities, from swimming near the main waterfall to exploring smaller pools. Adventure-seekers are even able to jump off rocks into the crystal-clear water. The site is well-maintained and safe, with friendly staff. While it gets busier at the main waterfall, it's easy to find quieter spots in the smaller pools.

Afu Auu Falls is an ideal spot to cool off after a visit to the nearby Alofaaga Blowholes, which are only 30 minutes away. The stunning location is found on the south-eastern coast of Savai'i in the village of Vailoa, and is easy accessible by car. Don't miss out on this unforgettable experience, where you'll find pristine natural beauty and a relaxing atmosphere for a perfect Samoan getaway

Opening hours: Mon-Sat 8am – 5pm, Sun - closed
Cost of entry: $10 WST (~$5 AUD) for Adults, $5 WST (~$3-6 AUD) for Children 6-12 years


10. Walk through the Saleaula Lava Fields

Saleaula lava field church, Samoa

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Take a walk through the Saleaula Lava Fields and explore the fascinating remnants of the 1905 eruption of Mount Matavanu. The fields feature lava mounds, tree imprints, and the remains of five destroyed villages, including the half-buried LMS church and an untouched virgin grave. Thankfully no one was killed in the eruption, but what remains are eerie volcanic flow impressions amongst the building ruins. It's an unusual and striking location for photography, as the ruins are mixed with native forest and open grassy areas.

There a few ways to get to Saleaula Lava Fields, including, taxi, bus, hire car or on a tour. The lava fields are located on the northern coast of Savai'i near Maunga village, and for those on other islands there are regular flights and ferries that operate between Upolu and Savai'i.

Opening hours: Daily 8.30am – 5pm
Cost of entry: $5WST (~$3 AUD) for Adults, $3 WST (~$1 AUD) for Children 


11. Tour Samoa's unspoilt beaches

Manase Beach, Samoa

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Samoa boasts some of the world's most stunning and unspoilt beaches, perfect for anyone seeking a tropical paradise to fulfil their castaway fantasies. From swimming, snorkelling, surfing, kayaking, or simply lounging beside the warm crystal-clear waters, Samoa's pristine white sandy, palm-fringed beaches offer endless possibilities all year round.

Lefaga Bay is a gem on Upolu's southwest coast, restored to its former glory after total devastation during the 2009 tsunami. The aquamarine waters of Lefaga Bay swirl over giant clams and black stones on this sandy, palm-lined beach. We recommend popping into the onsite cafe for some food and drink before coming back to catch the spectacular sunset.

On the secluded north coast of Savai'i Island, Manase Beach offers an oasis of tranquillity, and is located 45 km from the ferry terminal. Manase Beach in Nabire comes alive at night, adorned with colorful lights, making it a amazing place for relaxation and photography. This is a family-friendly spot with a cafe and children's play area. It's a grea t place to stay as well, with six nearby Samoan beach resorts offering the chance for a luxurious, extended getaway.

Other top beaches in Samoa include Manono and Tafatafa Beaches on Upolu, and Legato Beach and Aganoa Black Sand Beach on Savai'i.

12. Explore Samoa's lush rainforests

Rainforests in Samoa

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You're stepping into a world of natural wonder when you decide to explore Samoa's lush rainforests. Covering a total of 2,831 km², Samoa's diverse landscape is divided among nine islands. The two primary islands, Upolu and Savai'i, constitute 99% of the land, and are a haven for dense, Jurassic-era rainforests. 

For lovers of the great outdoors, Samoa's lush rainforests provide a unique opportunity to immerse yourself in cooler surroundings while observing native birds and wildlife. A must-do experience indeed. The Central Savai'i rainforest area, spanning 727 km², stands as the largest continuous rainforest in Polynesia, and Uafato Tiavea Conservation Zone at Fagaloa Bay, on the eastern side of Upolu, finds its place on UNESCO's World Heritage Tentative List, safeguarding its extraordinary flora and fauna.

As you venture deeper into these pristine rainforests, you'll discover a wealth of hiking and trekking opportunities tailored to all experience levels. And when the day's adventure is done, the mountainside accommodations provide a perfect vantage point to savor the incredible views that await, reinforcing the undeniable connection to Samoa's lush rainforests.

13. Go waterfall hopping 

Stunning view of wild jungle waterfall with pristine water, Sopoaga Tropical Waterfall Samoa close up, Upolu Island, Western Samoa, Oceania

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Samoa's mountainous terrain creates some of the most breathtaking waterfalls in the world, with many located in the southern coast of Savai’i and central to the southern region of Upolu. Once arrived in Samoa, it's easy to explore them all and cool off in their refreshing pools.

At the top of Samoa's best waterfall list is Sopoaga Falls, standing at an impressive 54m high and surrounded by lush rainforest. Sopoga Falls has a viewing platform which is easily accessible and provides excellent photo opportunities, often with locals shelling coconuts in the background. For a refreshing swim, take a short walk around the beautiful garden rim to the rocky pool at the top of the falls. Just make sure you bring your swimmers with you! 

Togitogiga Falls and Papapapai-Tai Falls are located along Upolu's southern coast. Easy to get to, and located within 20 minutes of each other, we recommend visiting them both in a single visit. At Togitogiga you will find swimming holes, toilets and change rooms. Whereas at Papapapai-Tai Falls, Samooa's highest waterfall, it's strictly viewing only. 

Follow the southern coast of Upolu a little further and you will find Mu Pagoa Falls, where the Lata River enters the sea. Here, you can relax in the shallow pools (20m wide) with other visitors and locals.


14. Learn Fa’a Sāmoa ("The Samoan Way")

Tourists interacting with Samoan locals

Credit: Samoa Tourism Authority

For over 3,000 years, the Samoan way of life has been guided by Fa’a Samoa (or Fa’a Matai), a set of complex guidelines that form the core of Samoan culture. Fa’a Samoa translates to "the Samoan way", and is a set of guidelines which emphasise the importance of family, community, environmental stewardship, and religion.

To show respect to local culture while in Samoa, it's recommended to learn and use some basic Samoan phrases such as Talofa, meaning hello, and Fa’afetai, meaning thank you, before visiting. Using a couple of these phrases is something that the locals really appreciate, and will help you find local connection whilst in Samoa. 

Another way you can connect to Fa'a Samoa is by engaging with individuals or communities whilst you travel. The Samoans are a very friendly and welcoming people, and they sometimes invite visitors to attend Samoan cultural events, such as traditional dances, ceremonies, or gatherings. This is especially true for families visiting Samoa. 


15. Stay in a beach fale (a Samoan hut)

samoan fale bungalow at the beach in samoa savaii lano beach

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For a genuine taste of Samoan culture and an affordable island escape,  we recommend staying in a beachside fale. These traditional Samoan houses, elevated on wooden poles with thatched roofs and roll-down blinds instead of walls, provide an authentic island experience like no other. The open-sided design of the fales allows you to wake up to the sound of waves, feel the sea breeze, and immerse yourself in Samoa's natural beauty. Furthermore, your stay often includes a delightful cultural exchange with the local community. Staying in a fale is a great activity for families with kids, or couples, and is akin to the fun of camping - as there is no electricity inside the huts themselves!

Activities at the beach fale are at your discretion, from exploring the beach surrounds, to snorkelling and checking out the local attractions. Dining includes family-style meals, and breakfasts are hearty and abundant. Although facilities are communal and showers are simple, sleeping in a beach fale is a unique experience that allows you to fully embrace Samoan culture.




16. Surf at Samoa's major surf breaks

Surfer in Samoa at Sunset

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With over 30 world-class surf breaks, surfing in Samoa has to be on our list of the island's best activities. Ideal for beginners and experienced surfers alike, Samoa offers a great mixture of gentle and powerful swells which cater to any skill level.

The best surf spots in Samoa for surfing are Lano Beach and Aganoa Beach on Savai’i,  between Apia and Cape Utumauu, and Matatufu to Matautu on Upola. Swells are best in Samoa from April to October on Upolu and Savai'i's southern shores and their northern shores from November to January. February to April is idyllic, with rolling seas and glassy conditions throughout. Hire surfboards in Apia. Don’t surf alone, as currents are sometimes very rough, and check conditions with the locals before heading out or join a resort ‘surfari’ group.

While tourism is still relatively undeveloped in Samoa, there are surf camps and surf resorts that cater to every skill level. These surf camps, or 'surfaris' (a portmanteau of surf + safari), offer access to hidden and hard-to-reach surf spots. Some top recommendations for surf resorts in Samoa include Salani Surf ResortManinoa Surf Fales and Sina PJ Fales & Surf.

While some surf breaks are accessible by a short paddle from the beach, most require a boat ride. The good news is that Samoa is a very uncrowded place to surf, so you don't need to be concerned with others "dropping in" on your wave.


17. Dive to the John Williams V (Juno) Wreck

Snorkeller diving underwater in Samoa

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An incredible destination for diving, Samoa is home to exciting dive spots like the Juno Wreck, located on the North coast of Savai’i. This is a shallow dive which allows you to explore the Juno, a three-mast ship that sank here in 1881, only a short distance from the shore. Luckily for Captain John Williams and the boat's inhabitants, all 70 passengers survived, however the boat and cargo did not have the same fortune. More than a century later, and this underwater wreck is now host to a wide array of marine life, including stingrays, green turtles, fish and coral. 

Your dive down to the Juno wreck is easily organised through Dive Savai’i, the only dive operator on the island of Savai'i. For those that have PADI diving certication already, they offer daily tours starting between 8-9am at a cost of $250-300 WST (~$150-170 AUD). Otherwise taking a dive course is an option as well. 

Diving here is comfortable all-year round as Samoa's waters are beautifully warm, something you will appreciate as you first jump in to see the Juno. Not only will you get to see the wreck up close, there is every chance one of the amazing turtles here will come into your purview as well! 


18. Feast on freshly caught seafood

Fresh lobster feast cooked by locals, Samoa

Credit: Samoa Tourism Authority

Is eating an activity? We think it is! Samoa is a foodie's paradise, with dining on fresh seafood being one of the best ways to celebrate Samoan culture and cuisine. Seafood options are plentiful, particularly around Apia where there are  resort restaurants, quirky cafes and casual beachside fish and chip shops. For the freshest fish and chips, join the locals at Apia's fish market. 

Paddles Restaurant in Apia is a must-visit and the most popular of Samoa's restaurants. Owned by an Italian and Samoan, they perfectly combine the best dishes of both nationalities, with amazing dishes like seafood risotto or pan-seared Samoan masimasi (Samoan for "mahi mahi") with garlic prawns. It's truly a lip-licking experience!

Located on the lagoon edge of Sinalei Reef Resort & Spa on Upola's south coast, Ava, I Toga Restaurant is a creative culinary with a fresh South Pacific menu featuring dishes like Sinalei lobster plate. 

For a traditional Samoan seafood experience, head to Amoa Restaurant at Amoa Resort on the east coast of Savai'i. Indulge in refreshing Samoan oka (raw fish in creamy coconut spices) or taro nachos with seagrapes while relaxing in the airy dining fale. We recommend washing it back with some Vaifala,  a delicious pineapple drink. 



19. Attend a traditional church service

Church in Samoa

Credit: Samoa Tourism Authority

With 97% of the population identifying as Christian, attending a Samoan church service on Sunday is a deeply authentic and immersive experience, even for non-religious visitors. Locals come dressed in their Sunday best, and the harmonious voices of the choir resound through the timber or limestone halls of the churches. After the service, you may even be invited to join a traditional family Toonai ("feast"). The best churches for attending a Sunday service and taking photos include Immaculate Conception Cathedral in Apia, EFKS Sapapali’i on Savai'i’s east coast, or Malua Theological College, where Samoa's ministers are trained. Malua Theological College is located next to the EFKS Fine Arts Museum, the largest museum in Samoa. 


20. Hike one of the island's many walkways and climbs

Travellers hiking on rainforest waterfall in Samoa

Credit: Samoa Tourism Authority

Samoa is a paradise for hiking, with the highlands offering so many beautiful and shaded rainforest tracks. There are trails for all abilities, from easy family-friendly walks to challenging multi-day hikes up Samoa's largest volcano, Mount Silisili.

The moderate 45-minute walk up Mount Vaea is a fantastic hike, which rewards with stunning views over Apia. Mount Vaea is the burial place of writer Robert Louis Stevenson's, and his former home is now a museum which is located in the same area. 

Take a leisurely one to two-hour walk through the pandanus trees along the dramatic cliff tops of O le Pupu Pu'e National Park on Upola's south coast to reach an open lava field with interesting lava rock sea arches and abundant wildlife. For even more stunning views, hike the 1.5km trail up to Mount Fiamoe's volcanic peak, which stands at 938m tall, offering expansive views of Upola's north and south coasts.

Try the Falease'ela River Walk if you're up for a half-day adventure making your way through mangroves, along river banks, past waterfalls and into areas formed by lava. Located in the village of Falease'ela, the river walk follows the Liua le Vai o Sina River and takes around 4-6 hours. 

Experienced hikers should consider tackling the two to three-day hike up Mount Silisili, which is an epic journey offering breathtaking scenery. To hike Mount Silisli first requires consulting with the pulenu’u (mayor) of Aopo village, which is where many visitors choose to stay the night before. 

By Area

Things to Do in Apia

Apia, Samoa

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Apia, Samoa's harbourside capital on Upolu, is the perfect uncrowded base for exploring the surrounding islands via ferries or tours and immersing yourself in the Polynesian laidback lifestyle. With a population of 41,000, Apia offers a mix of old and new. Here visitors find traditional Samoan houses and historic 19th Century buildings, next to modern multi-storey buildings. There are host of places to visit all within a few blocks - including grand churches, museums, cultural centres, nightclubs, food markets and restaurants. 

Below are the top 6 things to do in Apia:

  1. Relax on Vaiala Beach: Vailia is a beautiful white sand beach in Apia, perfect for swimming and sunbathing with your partner. 
  2. Snorkel at the Palolo Deep Marine Reserve: This coral-lined reserve is abundant with marine life like fish and sea turtles, making it a perfect honeymoon activity. Entry is 5 tala (≈$2-3 AUD) and goggles cost an additional 12 tala (≈$6-7 AUD). 
  3. Visit fun sites like the Samoan Cultural Village and the Robert Louis Stevenson Museum: Samoa has a number of fun and interesting cultural attractions which are an excellent way to explore the island together. 
  4. Visit the Fugalei Market: Fugalei is a bustling local market where you can find fresh produce, handicrafts, and souvenirs. For some added fun, find a gift for each other here! 
  5. Take a stroll through the scenic Papaseea Sliding Rocks: exciting jungle destination is full of natural swimming pools and slides. Pappaseea Sliding Rocks is a fun place to visit for two, and there are changeroom facilities on site. Just be mindful that the steps here can be very slippery and some physical fitness is required. 
  6. Enjoy the Samoan nightlife: There are plenty of bars and nightclubs in Apia. Two of our favourite bars are The Edge Marina and Te Namo bar, both on Apia. 

Whether you're interested in history, culture, nature, or simply relaxing on the beach, Apia has something for everyone.


Things to Do on Upolu

Beach sunset in Upolu, Samoa

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Upolu is Samoa's second-largest island and home to the capital city of Apia. Upolu has a population of around 143,000 people and offers a range of accommodations, resorts, cultural experiences, entertainment, and food options while still remaining true to the Samoan way of life. Upolu's natural beauty is unparalleled with crystal clear waters, soft sandy beaches, vibrant coral reefs, lush tropical rainforests, serene waterfalls, and rugged mountain peaks. 

Below are the 4 best attractions in Upolu:

  1. O le Pupu Pu'e National Park: Located in Upolu, O Le Pupu-Pue is the oldest national park in Samoa. This expansive park covers 5000 hectares, stretching from the southern coast to the centre of the island. his attraction is free, allowing you to enjoy waterfalls and walk the 1.8km trail without paying a dime. Just be mindful that the waterfall doesn't flow much in July. 
  2. Palolo Deep Marine Reserve: The Palolo Deep Marine Reserve is located on the north tip of Upolu, in the capital of Apia. This is an extraordinary swimming, snorkelling and diving location in Samoa which won't leave you disappointed.
  3. Robert Louis Stevenson Museum: The Robert Louis Stevenson Museum is a "must-visit" when in Samoa, found between the north coast and centre of Upolu island. The tour guides are highly knowledgeable about their subject, and bring the material to life in a way that is both informative and fun. 
  4. Giant Clam Sanctuary: The Giant Clam Sanctuary is a one-of-a-kind nature preserve on Upolu. The name of this attraction is highly accurate, as visitors are guided to venture 100m from the shore to the home of some incredibly large clams. Giant Clams are native to Samoa's coral reefs, and can weigh up to 200kg! This is a mesmerising activity, allowing you to swim alongside turtles, fish and coral as well. 


Things to do on Savai'i

Field covered in palm trees and bushes under the sunlight and a cloudy sky in the Savai'i island

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Savai'i is the largest and least developed of the main Samoan islands, with a population of around 43,000 people. The island is a nature and adventure lover's paradise, offering a wide range of activities from climbing Samoa's highest peak, the dormant volcano Mount Silisili, to diving into shipwrecks and lava caves. Other highlights include walking through lava fields, being thrilled by blowholes and gushing waterfalls, and surfing or snorkeling in some of the most pristine waters in the world. Savai'i is a tropical natural smorgasbord that promises to penetrate your soul with the Samoan way of life.

Below are the 4 best things to do in Savai'i:

  1. Climb Mount Silisili: Mount Silisilli on the island of Savai'i is the highest peak in Samoa, at nearly 2000m of elevation. The guided journey up the mountain begins with a traditional ava (kava) ceremony, followed by an ascent through lush rainforests, lava fields, and to the volcano's crater.  
  2. Dive to shipwrecks:  Savai'i is one of the best places to dive in Samoa, with incredible underwater sites like the Juno shipwreck. 
  3. Visit the Saleaula Lava Fields: The Saleaula Lava Fields were formed in the early 20th century when Mt Matavanu erupted on Savai'i island. Walking these ruins you will find half buried churches, a virgin grave and the imprints of lava. 
  4. Experience the Alofaaga Blowholes: This natural site occurs as a result of ocean water flushing through lava rock formations and creating large blowholes of water. Located on the southern cost of Savai'i, visitors to Samoa love this destination. 


Things to do in Samoa for Couples

Couple swimming, overlooking the water in Samoa

Credit: Samoa Tourism Authority

Samoa is a utopia for lovebirds, offering couples of all ages a romantic and serene escape. Whether celebrating a romantic getaway, a honeymoon, or a wedding, Samoa offers picture-perfect attractions and fun activities which make you feel relxaed, at one with nature and your partner. It's peaceful here - unlike anywhere else in the South Pacific, there are no mega resorts in Samoa!

Below are 7 of the best things to for couples in Samoa: 

  1. Pamper Yourselves at a Resort Spa: Samoa offers a range of luxury resorts, many of which feature a spa as well. Some of the best spas resorts in Samoa are Saletoga Sands Resort & SpaSinalei Reef Resort & Spa and Le Lagoto Resort & Spa.
  2. Stay Overnight in a Beach Fale: Samoa is famous for it's fales, which are a type of hut or cottage, typically located on the beach. This is a wildly romantic experience, allowing you and your partner to explore the natural surrounds, eat delicious home cooked meals cooked by friendly hosts, and look up at the stars. For those adventurous of spirit or who love "glamping", this is a must-do!
  3. Hike Mt Vaea Mountain: Mt Vaea is a beautiful mountain to walk up with your partner, showcasing the best of Samoa's natural beauty. Couples have the choice of taking either the 30min or 50min trail, to get to the peak of the mountain, which is 472m high. Once at the top you will reach the tomb of famous writer Robert Louis Stevenson., and it's a great place to take in the views of Apia below, and the Pacific. 
  4. Get Wet and Wild in Samoa's Natural Waters: Samoa is an island chain with so many waterfalls, waterholes, blowholes, bays and springs. It truly is the best place for couples to take a dip and get soaked! Afu Aau Waterfall is one of the best known waterfalls on the island, and has a swimming pool and facilities like picnic tables for couples to truly enjoy the day. We recommend heading to the the Alofaaga Blowholes, one of the most unique and fabulous places in Samoa, where it's customary to throw coconuts into the blowholes and watch them fly! V
  5. Visit Beautiful and Secluded Beaches: Roaming the beaches is a paradise-like experience which is perfect for couples visiting Samoa, especially on honeymoon. Lalomanu Beach is the most beautiful in Samoa,  which is ideal for swimming. Otherwise Vavau Beach, on the southeast coast of Upolu, is a great place to spend the day and enjoy a romantic picnic. Bringing food and drinks is a good idea in any case,  as it's about 1.5 hours from town. 
  6. Swim with Turtles: Samoa has some of the best snorkelling and diving spots in the world. One of the most unforgettable experiences that couples can have in Samoa is snorkelling or diving with turtles. Some of the best spots in Samoa for turtles are Manase, Namu'a, Maninoa, and Lano, where visitors frequently encounter these majestic creatures. While there is a  "Turtle Sanctuary" in Savai'i, it's recommended to swim with turtles in the wild to support their natural conservation efforts rather than visiting the sanctuary.
  7. Watch the Sunset: End your days in Samoa by toasting to your love with a drink in hand as the sun sets over the horizon. Located on the southwest coast of Upolu, Lefaga Bay is a stunning beach and one of our favourite sunset spots in Samoa. At golden hour, the sun paints the sky in beautiful blues and oranges. 


Things to do in Samoa for Families

Families painting tires in Samoa

Credit: Samoa Tourism Authority

Samoa is an ideal family vacation destination, not only because the locals are exceptionally friendly towards families and children, but because many attractions and activities here are perfect for all ages. 

Below are the 5 best activities for families in Samoa. 

  1. Swim in safe and clear waters: Samoa is an incredible place to swim, and many of the waters are warm, gentle and not too deep. Some of the best swimming beaches on Upolu for swimming are Lalomanu, Saleapaga and Salamumu. On Savaii'i, Manase Beach is an excellent choice for families, as this beautiful beach has a cafe and children's play area as well. 
  2. Attend a Fia Fia (celebration) night: Samoa's Fia Fia nights have been around for many generations, and involve  a combination of dancing, singing, music, and Samoan cooking. Kids absolutely love the Fia Fia nights, and it's a great opportunity to come together - which is literally what "fia fia" means after all! 
  3. Experience rock sliding and swimming holes: Samoa is legendary when it comes to beautiful natural environments like waterfalls and swimming holes. At one of these locations, Papase'ea Sliding Rocks, kids (and adults) are able to slide down the rocks into the water, somewhat like a natural waterslide! There are a few different slides, including ones for beginners and young kids. An amazing activity for children and parents alike, supervision is recommended at all times here. 
  4. Visit the Samoa Cultural Village: Samoa Cultural VIllage is an excellent place to bring the kids early on in your Samoa holiday. The VIllage atmosphere is incredible and inclusive, allowing kids to feel part of a community as they experience activities they're likely never to have seen before. These activities, some of which are interactive, include basket weaving, creaming coconut, textile painting, traditional Samoan cooking, wood carving, tattooing, and fire dancing. The performances of dances and fire displays will captivate the whole family, and create a memory you won't forget. 
  5. Explore the Piula Cave Pool: Piula Cave Pools is another excellent family-friendly attraction in Samoa, located 45 minutes from Apia. Consisting of an incredible turquoise pool, Piula is an incredible and memorable place to spend the day with the kids. There are lots of fales (huts) around the area which make a great place to sit, relax and eat together, and the on-site facilities like toilets, showers and small store make it especially convenient for parents with small kids. The activities here include swimming with fish, exploring caves, and sometimes the occasional divebomb! This is a wonderful setting for a family day out, as long as care and supervision is exercised at all times.