Friday 13 March 2026: The Sydney Swans are proud to announce a new three-year partnership with Virgin Australia, who will join the club as the Official Domestic Airline of the Sydney Swans.
The partnership will tap into AFL fan travel, with more than half a million supporters travelling to watch their teams in 2025, and double-digit growth expected in the coming years.
Virgin Australia currently flies all 18 AFL and AFLW clubs across the country, including players, coaches, league officials and support staff as part of its AFL partnership, which was recently extended for a further five years.
Sydney Swans CEO Matthew Pavlich said the club was thrilled to welcome Virgin Australia to the Swans family.
“We’re excited to partner with Virgin Australia, a brand that shares our commitment to excellence, innovation, and creating unforgettable experiences for our community,” Pavlich said.
“Travel is a big part of our season, and having Virgin Australia by our side ensures our players and staff are supported every step of the way.”
Virgin Australia Chief Marketing and Customer Operations Officer, Libby Minogue, said the partnership reflects the scale and passion of the Sydney Swans supporter base.
“Partnering with the Sydney Swans, the most followed club in the AFL, is an opportunity for Virgin Australia to connect with a huge community of fans in New South Wales,” said Minogue.
“As AFL fan travel continues to grow, we’re proud to help more Swans supporters follow their team around the country and to create experiences that make match day travel part of the excitement.”
The Sydney Swans look forward to working closely with Virgin Australia over the next three years to deliver meaningful experiences for supporters both on and off the field.
ENDS
MEDIA CONTACT
Virgin Australia Group Corporate Affairs: corporateaffairs@virginaustralia.com or 1800 142 467.
