Our ambition and values

Our ambition is to be the most loved airline in Australia

With a winning team that attracts the very best, generates extraordinary loyalty from our guests and delivers strong financial results. No matter our role, we are united by our ambition and always going one step further for our customers, colleagues and our wider community.

Our values

We put safety first

We put the health and safety of our people, customers and communities above all else.

We have a big heart

Our customers live at the centre of everything we do.

We do the right thing

Everything we do for our people, our customers and our community is done with absolute integrity, always.

We own it

We’re different and that’s not going to change. We all, in our own way, embody Virgin’s flair and laid back, authentic spirit.

Our Belonging Program

We’re all about recognising and celebrating the things that make each of us unique. And that is at the heart of our group-wide diversity and inclusion program, Belonging, which is anchored by four diversity pillars – Reconciliation, Gender, Ability, Pride. Each pillar is led by an employee network, which work towards their own goals and actions.

A place where you belong, we include

Discover more about some of the initiatives that fall under our Belonging Program.

Virgin Australia guests on board Pride Flight

Taking pride sky-high with Pride Flight

Our world-first Pride Flight is one initiative born out of our Belonging Program. Since 2021, we’ve been taking our pride sky high with rainbow flights bound for the country’s largest annual gay and lesbian celebration in a shimmering display of support for our LGBTQIA+ customers and community.

Indigenous dancers performing cultural dance

Our commitment to reconciliation

For over a decade now, Virgin Australia has supported partnerships and sponsorships, creating opportunities for Aboriginal & Torres Strait Islander peoples in Australia and we recognise the importance of continuing this journey. In 2022, our first Reconciliation Action Plan launched formalising this commitment.

Sponsorship

Our sponsorship investments provide Virgin Australia the opportunity to invest in partnerships with organisations who align with our ambition, values, policies and who make a significant contribution to our community. Learn more about the process of applying for a sponsorship or donation.