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Virgin Australia Re-Brands its International Airlines


Virgin Australia group of airlines today officially launched its international airlines V Australia and Pacific Blue under the new brand, Virgin Australia.

The establishment of one brand and identity for Virgin Australia’s domestic and international operations is a key part of the company’s Game Change Program strategy to become the airline of choice in Australia. From today, travellers will experience:

  • New Virgin Australia signage at key international ports;
  • New-look travel documents;
  • One Guest Contact Centre number for both the domestic and international operations; and
  • One consolidated Virgin Australia website for both the domestic and international operations.

Virgin Australia group of airlines also today unveiled a new brand and livery for its joint venture with the Government of Samoa, Polynesian Blue. The Prime Minister of Samoa, the Hon. Tuilaepa Sailele Malielegaoi, announced that the country’s national airline will now operate as Virgin Samoa.

Virgin Australia group of airlines CEO John Borghetti said that having both the domestic and international airlines operating under the Virgin brand was one of the company’s most significant achievements this year.

“The Virgin Australia name enables us to tap into the huge power of the Virgin brand around the world – a brand that signifies style, innovation, quality, value for money and the best service.

“The new identity has been designed with a clean and contemporary look and feel that encapsulates our company’s repositioning as the airline of choice for all market segments.

“Now that our international airlines are all operating under the Virgin brand, our focus is on redesigning the product in the air to ensure a first-rate travel experience across all of our airlines. We look forward to revealing the new designs in the first half of 2012”, Mr Borghetti said.

Virgin Australia will be implementing directional signage and putting on extra Ground Crew to assist guests during the transition period. There will not be any changes to guest travel bookings as a result of the launch of the new brands.

The company’s trading name has also been changed from Virgin Blue Holdings Limited (ASX:VBA) to Virgin Australia Holdings Limited (ASX:VAH), with the new ASX code going live today.