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Virgin Blue Reluctantly Imposes Non-Inclusive Fare Pricing


Virgin Blue has announced that from tomorrow it will regrettably revert its all inclusive airfare advertising back to a base fare plus taxes and charges format following moves by Qantas and Jetstar to return to the old pricing practice.

While the leading low fare airline feels this is a lamentable move for consumers and the industry as a whole, the carrier is compelled to make the change back to the cost plus arrangement after Qantas and its no frills counterpart used recent court decisions to justify a return to the confusing system of excluding charges from fare prices.

Virgin Blue Chief Executive, Brett Godfrey, said, “The decision to do away with the industry practice of inclusive airline pricing is to the detriment of the travelling public.

With both Qantas and Jetstar already advertising non-inclusive fares, Virgin Blue has been forced to implement the former pricing structure to remain competitive in the market.

“We disagree with this regressive practice. We successfully championed in conjunction with the ACCC a giant leap forward for consumers two years ago, and now that gain has been put aside. We are being forced to take this road reluctantly and have written today to both the ACCC and the Australian Consumers Association to express our concern.

“We urge consumers to contact the ACCC, Australian Consumers Association or their local federal parliamentarian to express their views and support us in having this reversal reversed,” Brett Godfrey finished.