Melbourne Fashion Festival: 6 Events Worth Travelling For

Day-to-day grind cramping your style? Get the squad together for three weeks of fashion, beauty, art and ideas in Melbourne.

Back for its 21st year, the Virgin Australia Melbourne Fashion Festival will bring more than 60 style-centric events to the city this March, from designer runway shows to inspiring workshops and seminars. Whether you and your mates have an eye for fashion or simply want to hunt for the season’s hottest looks, our guide to the festival’s must-see moments will keep you and your fellow fashionistas in the know.

Fashion Film Popcorn Screening

When: March 2, 2017 

Where: Federation Square, Melbourne 

Tickets: Free 

Federation Square, Melbourne

Kick off Melbourne Fashion Festival beyond the catwalk with this outdoor film screening in Federation Square. Celebrating the best entries of 2016 as selected by the festival’s panel of judges, this unforgettable movie night recaps the year’s most stylish cinema beneath the stars. Complete with free entry – not to mention free popcorn – the Fashion Film Popcorn Screening is the perfect primer for the weeks of fashion that follow.

The Social Studio Block Party

When: March 4, 2017

Where: Collingwood Arts Precinct, 35 Johnston Street, Collingwood

Tickets: Free

Two men at fashion party

Back for its fourth year in a row, The Social Studio Block Party is set to be better than ever in 2017 with an all-new location in the Collingwood Arts Precinct. Part runway show, part party, this festival-within-a-festival celebrates all things local – from home-grown food and drink to Australian designers, artists and live acts.

Future of Fashion Exhibition

When: March 14 – March 19, 2017

Where: Festival Plaza, Melbourne Museum Precinct, Carlton

Tickets: Free

Woman sewing

Showcasing Australia’s emerging young talent, the Future of Fashion Exhibition brings the work of design students from across the country to the fore. Accompanied by a nightly red carpet, food stalls and pop-up bars, this five-day exhibition places the nation’s next generation of fashion icons in focus.

Premium Runways

When: March 15 – March 19, 2017

Where: Various Locations

Tickets: From $59

Models wearing coats on runway

Beginning on March 15, this series of seven runway shows brings the biggest names in Australian fashion to a handful of Melbourne’s most iconic venues. Taking over the likes of the Royal Exhibition Building and the Melbourne Museum, the festival’s Premium Runways will feature more than 40 iconic designers, including alice McCALL, Bec & Bridge, Manning Cartel and Talulah. Best of all, the cost of entry includes a stylish gift bag, so you and your crew can take home some swag.

Virgin Australia Grand Showcase

When March 16, 2017

Where: Royal Exhibition Building, 9 Nicholson Street, Carlton

Tickets: From $59

Models on catwalk at VAMFF

A perennial favourite during the festival each year, the 2017 Virgin Australia Grand Showcase will partner with renowned Australian designer, Camila and Marc, to deliver an incredible runway show. And if you’re worried you’ll fall in love with a set of wardrobe essentials you can’t get your hands on, don’t be. Shop the Runway will be making the catwalk’s outfits available online in real time, so you and your friends will be first in line to snag the season’s hottest looks.

Global Indigenous Runway

When: March 18, 2017

Where: Melbourne Museum, 11 Nicholson Street, Carlton

Tickets: From $35

Models on catwalk

Inspired by the creation stories that underpin indigenous societies worldwide, this cultural catwalk celebrates the work of Australian Aboriginal, New Zealand Maori, Native American, First Nations and Pacific Nation designers. Using fashion as a conduit, the unique aesthetic of these artists brings their heritage to life, telling a story with textiles that is at once individual, local and global.

Mates weekends in Melbourne never go out of style. Book Mates Rates sale flights with Virgin Australia and experience the best of the Melbourne Fashion Festival with your best mate.

Quick Facts 
Population Approx 3.73 million
Area 2,254 km2
Time Zone GMT +10
Languages English (official)
Currency Australian dollar (AUD)
Electricity 220 – 240v 50Hz
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