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Virgin Australia Move to Fare Families in Amadeus GDS

Virgin Australia is delighted to advise from 30 April 2018, agents using Amadeus GDS will now have access to Amadeus Fare Families display and upsell functionality to easily view, compare and sell the Virgin Australia branded fare families across the Virgin Australia network.

Content-rich and interactive, the move to the Amadeus Fare Families functionality is designed to simplify the selling of Virgin Australia’s full service benefits and empower agents to help offer customers the most suitable fare for their travel needs across the Virgin Australia network.

The new merchandising capability will provide agents

• Easy and efficient graphical display of Virgin Australia branded fare families
• Enhanced sales strategy with upsell capabilities provided throughout the booking process
• Rich content to help describe supplier offering to customers

With nine fare brands across our entire domestic and international network offering choice, value and flexibility, Virgin Australia is constantly looking for ways to deliver rewarding travel experiences and is pleased to be able to offer this enhanced product offering to help build a more engaging brand experience for our agents and customers.

Where do I go for more information?
For more information regarding Amadeus Fare Families and how to sell the Virgin Australia fare brands, please refer to your GDS or the Virgin Australia Agency Hub for a copy of the GDS Clue Cards. Alternatively, please contact your Virgin Australia Industry Account Manager or the Virgin Australia Industry Support Team.
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