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Virgin Samoa Celebrates First Flight Home


The inaugural flight home of Virgin Samoa’s aircraft, Tapu’itea, carrying its new colours, the Virgin Samoa brand and upgraded interior, took off from Auckland this morning bound for Apia, Samoa. A formal welcome celebration hosted by the Government of Samoa and joint venture partner, Virgin Australia, will mark the historic event.

“Today we take the national airline of Samoa into the future,” said Mark Pitt, Chief Executive Officer of Virgin Samoa. “The new livery will increase the airline’s visibility in the eyes of local Samoans and those living abroad, as Samoa’s national flag carrier. Since announcing the new name in December last year, the response from the Samoan people has been overwhelmingly positive.”

“Accordingly, we felt this historic occasion should be celebrated with the people of Samoa through a sale from midday today of 1,000 seats at just 50% of the normal lead-in fare for direct flights to and from Samoa.*”

The development of Virgin Samoa’s new livery and interior design elements were guided by renowned brand and identity designer, Hans Hulsbosch, and Virgin Australia’s in-house brand team.

“The new look and feel of Virgin Samoa is consistent with the Virgin Australia brand while underlining the special, uniquely Samoan, cultural elements that make it the people’s airline of Samoa,” Virgin Australia General Manager, Marketing, Michael Betteridge said.

“This is represented on the aircraft through the palm tree design and the ‘Airline of Samoa’ tag line on the fuselage; and a key element of the airline’s new visual language is the tatau designed by Samoan master tattooist, Tulouena Sua Tuifasisina Letelemaa'ana. It features on the aircraft’s engines and on the scarves and ties worn by Virgin Samoa Cabin Crew.”

“Mr Sua originally developed the unique tatau design in 2007 to represent the coming together of Polynesian Airlines and Virgin Australia to form their new joint venture and it felt only right that our future should carry a respectful reference to our past.”

For the duration of the 24-hour Sale fares will start from:

From To On Way Fare *
Apia Auckland WST214
Apia Sydney WST314
Apia Brisbane WST314
Auckland Apia NZD$129
Sydney Apia AUD$199
Brisbane Apia AUD$199

* The Virgin Samoa Celebration Sale will commence from midday, 24 February 2012, for 24-hours (local time and point of sale) - or until seats are sold out. It is valid for non-stop direct flights only to/from Apia and for travel 1 March 2012 to 31 March 2012. Seats are limited and may not be available at peak times or on all flights. These fares are one-way including taxes. For full terms and conditions, please go to