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Velocity Frequent Flyer Expands Its Luxury Hotel Offering


From Mondrian in Los Angeles to Hudson in New York, creators of the boutique hotel concept join the Velocity Frequent Flyer portfolio

Velocity Frequent Flyer, the award-winning loyalty program of Virgin Australia, today announced a major expansion to its luxury hotel offering with the introduction of Morgans Hotel Group.

Morgans Hotel Group is widely known as the creator of the ‘boutique’ hotel concept for its first hotel, Morgans, which opened its doors on Madison Avenue in New York City in 1984. Today, Morgans Hotel Group’s portfolio spans the globe with boutique properties that include Delano in South Beach and Marrakech, Mondrian in Los Angeles, South Beach and New York, Hudson, Morgans and Royalton in New York, Shore Club in South Beach, Clift in San Francisco, Ames in Boston, and Sanderson and St Martins Lane in London.

From today, Velocity Frequent Flyer members can earn 1000 Points per stay at all 13 boutique hotels in the Morgans Hotel Group portfolio. To celebrate the new partnership, Velocity Frequent Flyer is giving members the ability to earn double points per stay for bookings made before 28 February 2013 for travel up until 31 March 2013.

Velocity Frequent Flyer General Manager Phil Gunter said: “Morgans Hotel Group has been at the forefront of the ‘boutique’ market for more than two decades and has established itself as one of the most luxurious hotel brands in the world.

“Our research shows that booking accommodation is one of the most popular ways to earn Points and we are very pleased our members can now be rewarded each time they stay at one of the many iconic hotels Morgans Hotel Group has to offer”, Mr Gunter said.

Tracy Scarlato, Morgans Hotel Group Vice President of Hotel and Brand Marketing said: “We are looking forward to welcoming members of the Velocity Frequent Flyer program to our hotels. Morgans Hotel Group is exclusively aligned with the frequent flyer programs of Virgin airlines because they share our spirit of innovation and commitment to delivering superior customer service.”

Members can earn Points by booking accommodation via the Morgans Hotel Group website, and quoting their Velocity Frequent Flyer number upon check-in at the hotel.

For more information about Velocity Frequent Flyer and its hotel partners, visit:


About Morgans Hotel Group:
Morgans Hotel Group Co. (NASDAQ: MHGC) is widely credited as the creator of the first “boutique” hotel and a continuing leader of the hotel industry’s boutique sector. Morgans Hotel Group operates Delano in South Beach and Marrakech, Mondrian in Los Angeles, South Beach and New York, Hudson in New York, Morgans and Royalton in New York, Shore Club in South Beach, Clift in San Francisco, Ames in Boston, Sanderson and St Martins Lane in London, and a hotel in Playa del Carmen, Mexico. Morgans Hotel Group has ownership interests or owns several of these hotels. Morgans Hotel Group has other property transactions in various stages of completion, including Delano properties in Las Vegas, Nevada; Cesme, Turkey and Moscow, Russia; Mondrian properties in London, England; Marrakech, Morocco; Istanbul, Turkey; Doha, Qatar and Nassau, The Bahamas; and a Hudson in London, England. Morgans Hotel Group also owns a 90% controlling interest in The Light Group, a leading lifestyle food and beverage company. For more information please visit

About Velocity Frequent Flyer:
Velocity is the global frequent flyer program of Virgin Australia, providing members with many easy, everyday ways to earn Velocity Points and enjoy fantastic rewards sooner . Not only can members earn Points by flying with Virgin Australia’s international airline partners, the program also offers a large and diverse range of non-travel partners allowing members to earn Points on everyday purchases. Members can then redeem Points for flights to over 500 destinations worldwide, as well as other rewards including flight upgrades, entertainment, hotel accommodation, car hire, travel packages, charity donations, and retail products at over 150 online stores.