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Blue Launches Online Booking Website


Incredible holiday deals now available 24/7

Sydney 4 February 2005: Blue Holidays and Virgin Blue have launched a new online booking website offering convenient 24 hour access to competitive packaged holiday deals to hotspots throughout Australia, New Zealand and the South Pacific.

The new website at offers guests ‘live booking’ capabilities for holiday packages incorporating return Virgin Blue airfares, hotel accommodation, transfers and special extras including tours, car hire and local experiences.

Guests will save $25 per person when booking their holiday online and can search for their perfect getaway by destination, price or star rating.

Online booking facilities are widely considered the future for the travel industry and Virgin Blue is the first airline in Australia to partner with a holiday wholesaler to offer the convenience of online booking capabilities for consumers.

Virgin Blue Chief Commercial Officer, Stefan Pichler, said, “More and more people are taking advantage of the cost savings and ease of web-based booking engines. Not only do they now have access to great deals 24 hours a day, seven days a week, the instant payment and confirmation capabilities make booking a getaway easier than ever.”

“As the site is pulling live air inventory together with land allotments, it means great deals and savings can be accessed and confirmed immediately,” he added.

Chairman of Blue Holidays, Brian Smillie, said, “We recognise that today’s busy lifestyle requires increased convenience and our new website enables our guests to research and book unique holiday options in the comfort of their own home 24/7, 52 weeks of the year.”

“With immediate access to fantastic pricing and packages, our guests can be secure in the knowledge that they are booking with Virgin Blue’s holiday program,” he added.

Special Blue Holidays packages are available across both the Virgin Blue and Pacific Blue* networks and are updated frequently to include the hottest deals to the coolest destinations.

Guests wanting advanced notification on travel deals can subscribe to Virgin Blue’s V-mail email alert at to receive a heads-up on exclusive Blue Holidays packages as well as sale packages, competitions and further news and information.

Blue Holidays is priced to go with innovative, value for money holiday packages throughout Australia, New Zealand and the South Pacific. Embracing the philosophy that quality doesn’t mean expensive, Blue Holidays have found the best rates but won’t compromise on the important things that make a great holiday: facilities, location and service.

* International flights offered by Pacific Blue Airlines (Aust) Pty Ltd and operated by Pacific Blue Airlines (NZ) Ltd (wholly owned subsidiaries of Virgin Blue Holdings Ltd).