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PACIFIC BLUE AND THE NEW ZEALAND SYMPHONY ORCHESTRA STRIKE THE RIGHT CHORD
Thursday, 29 November 2007: New Zealand’s new domestic airline Pacific Blue is now the official airline of the New Zealand Symphony Orchestra (NZSO) after agreeing a four year sponsorship deal with the iconic Kiwi orchestra.
Under the agreement the airline will be a principal sponsor of the international award-winning orchestra, as well as the principal sponsor of the upcoming NZSO/Salmonella Dub Tour taking place in February 2008.
Pacific Blue General Manager Commercial, Adrian Hamilton-Manns, said the airline was ‘absolutely delighted’ with the arrangement.
“We took very little convincing that the NZSO deserved our full support,” he said. “Our national orchestra has brought a huge amount of pleasure to New Zealanders over the years and is also a wonderful ambassador for our country when it plays overseas.”
“What we also admire is that the NZSO is forward thinking and innovative. The upcoming tour with Salmonella Dub is a great example of combining the classical with the contemporary.”
The orchestra’s CEO Peter Walls said the agreement with Pacific Blue would benefit both organisations.
“The NZSO is one of New Zealand’s iconic brands and we’re very pleased to be associated with an airline that is well-known for its flair and style,” he said.
“As part of our artistic strategy we’re looking to broaden the horizons of our players and to take the orchestra to a new and younger audience. That direction fits well with a fresh brand like Pacific Blue.”
Mr Walls said the orchestra is a major user of domestic air services, travelling weekly to New Zealand’s main centres.
The sponsorship agreement will see the airline assist with domestic travel and support the orchestra when it travels overseas.
Pacific Blue began flying on New Zealand domestic routes earlier this month. The airline offers 10 return flights daily between Auckland, Wellington, and Christchurch. In addition the airline has over 100 flights a week to Australia and throughout the South Pacific.
About Pacific Blue, Polynesian Blue, and Virgin Blue Airlines
Pacific Blue and Polynesian Blue, along with Australian domestic airline Virgin Blue, operate a fleet of 60 modern Boeing 737 and Embraer E-Jet aircraft flying to 22 Australian and eight international destinations including New Zealand, Fiji, Samoa, Tonga, Vanuatu and the Cook Islands.
About the NZSO
The New Zealand Symphony Orchestra, founded in 1946, is the country's leading professional orchestra. It has an establishment of 90 players and performs over 100 concerts annually, performing to more than 140,000 people. Touring within New Zealand looms large in the orchestra's activities. All its main symphonic programmes are presented in Auckland and Wellington, and as well as this, the orchestra visits some 30 New Zealand towns and cities annually.