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It's a Next Generation Celebration $72 For 72 Hours

07/04/2001

To herald the impending arrival of the most technologically advanced aircraft to ever fly within the Australian market, Virgin Blue has launched a special $72 for 72 hours sale for travel between Brisbane and Melbourne and Brisbane and Adelaide.


From now until midnight on Monday, seats are available on ALL flights at the sale price of $72 one way, for travel from May 1 to June 21, 2001.


In keeping with Virgin Blue's promise to make its specials available en masse, thousands of seats will be offered for sale at $72, to allow as many guests as possible to make the most of the celebration.


CEO Brett Godfrey said, "the airline is gearing up to take delivery of one of the most modern, advanced aircraft in the world and we are keen to share our excitement and our new aircraft with the public. There has been much speculation in recent weeks as to the future of all the airlines currently operating in the Australian market and the new aircraft delivery confirms Virgin Blue's commitment to ensuring both Virgin Blue and low fares remain a reality for a long time to come."


The first two Next Generation aircraft will be phased into the Virgin Blue fleet in May and some of the features include leather seats and modern finishing's.


Boeing spokesperson, Ken Morton, says "The 737-700/800 models are the most up to date commercial aircraft in use, boasting state-of-the-art technology on the flight deck, in the cabin and even the engines. These aircraft have re-designed wings, fly faster are qu eter, more environmentally friendly and fuel-efficient. Much of the design and cabin features are drawn from the Boeing 777".


For Virgin Blue guests, this translates to a smoother, more comfortable ride and the lower operating costs of a brand spanking new aircraft means the airline can continue to offer the best available fares.


Brett Godfrey continued, "We think $72 is a great one-off special deal on these two key routes and we hope the price will appeal to leisure and business travellers who are looking for both good value and flexibility."


"Virgin Blue is not interested in a reckless price war, we are interested in fair play, long-term viability and genuine offers which are widely available," he finished.


While Virgin Blue will continue to offer ad hoc special deals, the deterioration of the Australian dollar relative to the US dollar is forcing the airline to re-evaluate and possibly increase existing fares.