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Virgin Blue Update

17/08/2000


Virgin Blue Airlines is continuing to work closely with the Civil Aviation Safety Authority to gain its Air Operators Certificate and will make further announcements as progress is made.


The airline is still working towards its goal of a pre-Olympic kick-off.


Meanwhile, Virgin Blue is noting with interest the new low fares adopted by the three carriers, as a validation in the strategy that VIRGIN Chairman Richard Branson announced last November.


Virgin Blue Chief Executive Officer, Brett Godfrey, says, "Now that the carriers are offering discounted fares, one has to ask why they have been exploiting the travelling public for the past ten years?


Virgin Blue has confirmed its commitment to bring long term sustainable low fares to the cost conscious business person, families as well as anyone who has been unable to afford air travel until now.


Long before the other airlines discounted their high fares, Virgin Blue pledged that 50% of its seats on a Brisbane-Sydney flight would be on offer for under $100.


While Virgin Blue is continuously evaluating changing market conditions, it will stick to its promises.


Virgin Blue is confident its marketing strategy will reveal the integrity behind the Virgin Blue product, making low fare seats available to the entire public and not just the Internet savvy fortunate few.


Brett Godfrey says, "We will do whatever it takes to remain competitive but we also believe any airline needs to strike a balance between sparking the public's imagination and desire to travel, with long term economic viability. We have no interest in becoming Compass 3."


"While Virgin Blue will indeed be offering promotional fares from time to time, we are confident our passengers will appreciate the large number of everyday low fares on offer and the ease of booking seats via the Internet, our reservations centre or their local travel agent" he concluded.