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Giving fashion savvy shoppers the ability to earn Points per dollar spent on ASOS for the first time in Australia
Velocity Frequent Flyer, the award-winning loyalty program for Virgin Australia, today welcomed one of the world’s most popular online fashion retailers, ASOS, to its portfolio. This is the first time an Australian frequent flyer program has made Points earning possible with the globally recognised online retailer.
The launch of ASOS comes just in time for one of the busiest retail periods of the year with new research showing frequent flyers are increasingly using the opportunity to earn points when spending online.
Velocity Frequent Flyer is experiencing record member engagement compared to the year prior with sales via the program’s Global eStore up 46% compared to 2011.
Velocity Frequent Flyer Chief Executive Officer Neil Thompson said: “ASOS has become a global phenomenon in the online retail space. Velocity Frequent Flyer already has the widest online retail offering of any frequent flyer program in Australia and this exciting addition gives our members even more choice.
“ASOS gives our fashion savvy members another opportunity to earn Points when they shop, particularly in busy retail periods like Christmas. This new addition to our growing list of global retailers allows us to continue to deliver a unique, rich and rewarding experience for our members”, Mr Thompson said.
ASOS joins Velocity Frequent Flyer’s growing global retail portfolio, which also includes Westfield Online and Saks Fifth Avenue, Bloomingdales, Macy’s, Topshop, The Iconic and iTunes Australia via the Global eStore.
As a special offer in the lead-up to Christmas, Velocity Frequent Flyer is running a double points promotion from today until 31 January 2013, enabling members to earn 2 Points per every dollar spent on www.asos.com via the Global eStore.
To purchase from ASOS in time for Christmas, place your order by 13/12/12 [standard shipping] or 18/12/12 by 2pm EST [express shipping].
Velocity Frequent Flyer members have the opportunity to earn additional Points for all online purchases by using one of the program’s co-branded credit cards. For more information go to www.velocityrewards.com.au.