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The 2012 AFL Premiership Cup will today begin a tour of Australia, courtesy of Virgin Australia, the official airline and sponsor of the AFL.
The Virgin Australia lounge network will host the Cup over the coming weeks in Perth, Adelaide, Brisbane, Sydney and Melbourne, giving visitors to the lounge a chance to get close to the AFL’s ultimate trophy.
AFL fans will also be able to follow the journey of the Cup as it travels around the country via the Facebook pages of the AFL and Virgin Australia, as well as through the AFL website http://www.afl.com.au/.
AFL Commercial Operations General Manager, Darren Birch said: “The Premiership Cup is the iconic symbol of greatness in Australia’s Game and we are looking forward to showcasing it across the country in the lead-up to what will be a hard-fought Toyota AFL Finals Series”.
Virgin Australia Group Executive of Brand and Customer Experience Mark Hassell said: “As a proud Australian airline, we recognise the cultural significance of the AFL Premiership Cup and we are honoured to be hosting it in our lounges over the coming weeks.
“Through our partnership with the AFL, we have been able to deliver a range of joint initiatives. Earlier this year, we launched ‘Any game, Anywhere’, an industry first-website that offers dynamic packages customised for AFL fans”, Mr Hassell said.
The AFL and Virgin Australia said they would continue to work closely to deliver innovative ways to connect the fans, players and guests of Virgin Australia to the game.
AFL Premiership Cup Tour Dates:
AFL Premiership Cup facts:
Visit Any Game, Anywhere for AFL tickets and travel packages: http://www.anygameanywhere.com.au/