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Virgin Blue Voted One Of Asia-Pacific’s Top Brands

05/02/2004

Virgin Blue rose to 7th place in the Brandchannel.com 2003 Brand of the Year Awards - Asia-Pacific region* ahead of major international brands including Honda, Qantas and Cathay Pacific.


In a reader’s choice survey that spanned more than 85 countries, over 1200 marketers judged the low fare airline to be one of the top 10 brands that had the greatest impact in 2003.


The airline was previously ranked 9th and 10th respectively in the 2001 and 2002 Awards.


The latest opinion ranking places Virgin Blue above some of the world’s most respected and established brands highlighting the airline’s rapidly growing reputation in the Asia-Pacific region.


Virgin Blue Chief Executive, Brett Godfrey, said, “It is a tremendous achievement to be so highly rated when the company is just 3½ years old and more so to be recognised well beyond the boundaries of Australia. Our team should be extremely proud of its achievements since our competitors have had such a huge head start.”


He added, “Virgin Blue has achieved substantial growth during the most turbulent era in aviation history, however we have remained committed to challenging the high priced travel establishment and maintaining our core values of quality, innovation, value for money and fun.


“Clearly people have embraced Virgin Blue as a brand that understands and strives to actively meet their individual needs”, Brett Godfrey finished.


Virgin Blue currently operates a fleet of 41 Next Generation Boeing 737 aircraft between 20 destinations nationally and has recently launched ‘Pacific Blue’, its New Zealand based sister airline that began services between Christchurch and Brisbane on 29 January 2004.


* The Brand of the Year Award is an ongoing annual tracking survey to rate the effectiveness of branding strategies carried out by world leading brand consultancy Interbrand. Readers of the company’s online brand exchange www.brandchannel.com voted online for the ‘Brand of the Year’ from November through December 2003.