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‘INNOVATION AND IMAGINATION’ FEATURE IN VIRGIN BLUE’S NEW NATIONAL BRAND CAMPAIGN

19/05/2009

Tuesday 19 May, 2009: Virgin Blue has launched a brand new national television campaign designed to encourage travellers to consider how, since launching in 2000, the airline has led a travel and airfare revolution in Australia which was inspired by imagination, innovation and one ‘great idea’.


Virgin Blue Chief Executive, Brett Godfrey, said, “In our new campaign we thought it would be fun to compare life before and after our entry into the market all those years ago.


“While it seemed impossible at the time, our inspiration and determination changed the face of aviation in Australia forever. It would have been a very different world today had we not made that idea fly all those years ago.”


For the television campaign Virgin Blue has recruited the funky sound of internationally renowned Aussie band Cat Empire, whose lyrics “I love the things that seem impossible” from the song ‘Panama’ were chosen to accompany an emotive storyboard of how affordable airfares have made it possible for more Australian’s to fly.


While initially launching as a low fare airline almost nine years ago, with continued inspiration and innovation, the pure essence of the Virgin brand, Virgin Blue has completely re-invented itself into the ‘new world’ airline it is today. Retaining its famous customer service and value for money Virgin Blue now offers a host of additional products and services to better meet the changing needs of the market, especially business travellers.


Brett Godfrey added, “The bottom line is the Virgin Blue of today is very different to the Virgin Blue of nine years ago and we encourage travellers who have not flown with us before or for a number of years to take another look at what we offer. Our products and services are second to none, modern, fresh and innovative and most importantly affordable.”


The new television campaign (TVC) featuring real Virgin Blue team members will air on Channel Seven and showcase a range of Virgin Blue’s offerings, including Premium Economy and live2air.


The campaign will complement the airline’s ‘Why great ideas fly’ print and outdoor advertising campaign that has been in the market for several weeks.