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Frequent Flyer Benefits take-off at High Velocity

26/07/2013

Frequent flyers can now enjoy more benefits than ever before, with Velocity Frequent Flyer increasing its hotel portfolio by over 80% and launching a range of industry innovations over the past twelve months.

Over the past year, Velocity has added 28 new hotel brands to the program, meaning members can now earn Points at hotels on almost every continent in the world. This month, some of the world’s most recognisable and luxurious hotels have been added including Langham Hospitality Group, Taj Group, Jumeirah Group and Voyages, including Ayers Rock Resort, Longitude 131˚ and Home Valley Station.

It follows a range of other enhancements to the program including using Points for on-the-spot-upgrades in lounges and the ability to earn Points for pets.

Velocity has also started profiling causes that members are passionate about via its communications channels. This gives members the exclusive opportunity to engage directly with the entire frequent flyer community.

Adding to its wide-ranging number of retailers who offer Velocity Points, Velocity today announced a new partnership with Midas, enabling members, for the first time, to be rewarded when they service their car.

Velocity Frequent Flyer Chief Executive Officer Neil Thompson said the latest enhancements were about offering a world-class, truly member-centric program.

“This month marks two years since Velocity Frequent Flyer was officially relaunched and redesigned based on member feedback.

“Since then, we have continued to enhance the program by delivering what our members really want, such as enjoying frequent flyer benefits with the whole family, and being rewarded in every facet of their life.

“Our approach at Velocity is to challenge the status quo and exceed expectations to deliver a truly unique loyalty program for our 3.7 million members, whether by rewarding members for travelling with their pets or by profiling causes they are passionate about.

“We will continue to come up with compelling and creative ways to redefine loyalty and reward our members”, Mr Thompson said.

Velocity Frequent Flyer is free to join, visit the website www.velocityfrequentflyer.com.


About Langham

As the wholly-owned subsidiary of Great Eagle Holdings, Langham Hospitality Group encompasses a family of distinctive hotels under The Langham, Langham Place, Eaton, and 88 Xintiandi brands that are located on four continents. The Group takes its name from the legendary Langham in London which was widely recognized as Europe's first Grand Hotel. For almost 150 years, this flagship hotel has represented sophisticated and gracious hospitality, a philosophy that reflects elegance in design, innovation in hospitality, genuine service and captivation of the senses across all properties. For reservations, visit www.langhamhospitalitygroup.com.

Earn 3 Points per $1 within Australia and 1,000 Points per stay outside Australia
Book and travel before 30 September 2013 and earn double Velocity Points.


About Taj Group

Established in 1901, Taj Group is one of Asia's largest and finest group of hotels, comprising 101 hotels in 59 locations across India with an additional 17 international hotels in the Maldives, Malaysia, Australia, UK, USA, Bhutan, Sri Lanka, Africa and the Middle East. From world-renowned landmarks to modern business hotels, idyllic beach resorts to authentic Grand Palaces, each Taj hotel offers an unrivalled fusion of warm Indian hospitality, world-class service and modern luxury. For over a century, The Taj Mahal Palace, Mumbai, the iconic flagship has set a benchmark for fine living with exquisite refinement, inventiveness and warmth. Taj Hotels Resorts and Palaces is part of the Tata Group, India's premier business house.

Earn 3 Points per $1 within Australia and 1,000 Points per stay outside Australia
Book and travel before 31 October 2013 and earn double Velocity Points.


About Jumeirah Group

Jumeirah Hotels & Resorts are regarded as among the most luxurious and innovative in the world and have won numerous international travel and tourism awards. The company was founded in 1997 with the aim to become a hospitality industry leader through establishing a world class portfolio of luxury hotels and resorts. Jumeirah Hotels & Resorts includes Jumeirah at Etihad Towers in Abu Dhabi; Burj Al Arab Jumeirah, Jumeirah Beach Hotel, Jumeirah Creekside Hotel, Jumeirah Emirates Towers, Jumeirah Zabeel Saray and Madinat Jumeirah in Dubai; Jumeirah Messilah Beach Hotel & Spa in Kuwait; Jumeirah Bilgah Beach Hotel in Baku; Jumeirah Dhevanafushi and Jumeirah Vittaveli in the Maldives; Jumeirah Himalayas Hotel in Shanghai; Jumeirah Frankfurt in Germany; Jumeirah Grand Hotel via Veneto in Rome; Jumeirah Port Soller Hotel & Spa in Mallorca, Spain; Pera Palace Hotel Jumeirah in Istanbul; as well as Jumeirah Carlton Tower and Jumeirah Lowndes Hotel in London. Jumeirah Group also runs the luxury serviced residences brand Jumeirah Living; the wellness brand Talise; Jumeirah Restaurants; Wild Wadi Waterpark; The Emirates Academy of Hospitality Management; and Sirius, its global loyalty programme.

Earn 1 Point per $1USD spent.
Book and travel before 20 December 2013 and earn triple Velocity Points.


About Voyages

Voyages Indigenous Tourism Australia, a subsidiary of the Indigenous Land Corporation, manages Ayers Rock Resort, Longitude 131˚ and Home Valley Station. We work together with the Traditional Owners, local Aboriginal communities and the broader community to offer visitors a genuine Aboriginal experience. Voyages seek to offer world class tourism and hospitality experiences while making a difference for Aboriginal communities through training, employment and business development opportunities.

Voyages offers experience-based holidays in spectacular wilderness locations including Ayers Rock Resort and Longitude 131° in the iconic Red Centre and Home Valley Station in the Kimberley region of Western Australia. Voyages is focused on providing guests with enriching, memorable experiences, which they would not be able to enjoy anywhere else in Australia.

Earn 3 Points per $1AUD spent
Book by 31 August 2013 for travel until 31 March 2014 and earn triple Velocity Points.