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Velocity Frequent Flyer today announced it will become the first and only airline loyalty program in Australia to reward its members with Status Credits on Reward Seats.
This means that members will be able to maintain or achieve higher status with the program on Virgin Australia flights they have already earned through Points.*
Velocity Frequent Flyer Chief Executive Officer Neil Thompson said: “We are always looking for ways to challenge the status quo to deliver some truly unique initiatives for our members.
“For the first time in Australia, our Frequent Flyer members will be able to earn Status Credits while travelling on a Reward Seat – giving frequent travellers the ability to earn while they burn.
“This unique opportunity will come as welcome news to many frequent flyers as it provides another way to maintain or reach an even higher status.
“We will continue to look for ways to challenge the traditional loyalty model to offer a program that is rich, rewarding and different.” Mr Thompson said.
The promotion follows a suite of unique innovations delivered by the Velocity Frequent Flyer program such as Family Pooling, Parental Leave, Companion Gold and Platinum Membership and Complimentary Partner membership with partners such as Hilton and Europcar.
Under this new promotion, earning Status Credits on Rewards Seats will be the same as earning Status Credits on commercial flights. This exclusive earning opportunity will be available for a limited time only, starting from 13 January 2013.
For more information, visit the website www.velocityrewards.com.au.
*To be eligible for this offer, members must book and travel on a Virgin Australia (VA) marketed and operated flight in a Reward Seat Fare Class (X, P or Z) between 13 January and 30 June 2013.