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The Virgin Australia group of airlines today announced the launch of a new partnership between its Velocity Frequent Flyer program and onsport.com.au, Australia’s online sports marketplace.
The partnership allows Velocity members to earn and redeem Frequent Flyer Points when purchasing quality sporting products and sporting experiences, via the website onsport.com.au.
Phil Gunter, General Manager of Virgin Australia’s Velocity Frequent Flyer program said the new partnership provides a compelling point of difference in the airline loyalty space.
“Through our partnership with onsport.com.au, Velocity members will be able to earn and redeem Points when they purchase anything from tennis racquets and running shoes to event-day experiences including next year’s NRL Grand Finals, the State of Origin and a private suite at the SCG for the cricket”.
As of today, Velocity members can earn two Frequent Flyer Points for every dollar spent on onsport.com.au. Until the end of December, Virgin Australia and onsport.com.au are pleased to offer Velocity Members a Double Points promotion, which will allow them to earn four points for every dollar spent.
By the end of October, Velocity members will also have the opportunity to redeem Velocity Points for any sporting product or experience purchased on onsport.com.au.
Mr. Gunter described the partnership with onsport.com.au as evidence of Virgin Australia’s commitment to delivering a world-class Frequent Flyer program that is both relevant and valuable to its Members.
“Velocity currently has the widest retail offering because we recognise that our Members want to earn points for their everyday spending”.
Virgin Australia will continue to deliver new benefits to its Velocity members as it develops current partnerships and brings on new partners.