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V Australia and Virgin Atlantic announce Frequent Flyer partnership

08/07/2009

Wednesday 8 July 2009: Virgin Blue’s long-haul airline, V Australia and Virgin Atlantic have joined forces in a new loyalty programme agreement which allows travellers to earn Points when flying on the networks of both airlines.


This reciprocal frequent flyer agreement enables both Velocity Members* and Flying Club Members^ to earn Velocity Points or Flying Club Miles on V Australia and Virgin Atlantic flights.


This joint venture is in addition to the existing frequent flyer partnership between Virgin Atlantic and Virgin Blue which was launched in 2008 with the Virgin Blue Group of Airlines including Virgin Blue, Pacific Blue and Polynesian Blue also linked to Virgin Atlantic’s Flying Club.


Virgin Blue Chief Executive, Brett Godfrey, said, “This is obviously a natural fit for both V Australia and Virgin Atlantic and great news for our Guests who now have the ability to accrue ‘Points’ or ‘Miles’ regardless of which network they are flying on.


“Through this arrangement we are able to further reward those who prefer to fly with and remain loyal to Virgin branded airlines and we hope this gives our Guests added incentive to do so.”


Virgin Atlantic Chief Executive, Steve Ridgway, said, “We are very pleased to launch this new partnership with V Australia. It is great news that our passengers will now be able to earn miles when travelling with our sister airline and a fantastic added bonus for those travellers that have booked Virgin ‘Round the World’ fares.


“The combination of Virgin Atlantic and V Australia offers travellers huge flexibility and some of the best value round the world fares available – and now they will be able to earn more miles when they fly to these exciting destinations.”


The two airlines are working on plans to introduce reciprocal mileage redemption.


* Velocity is the free to join online, multi-award winning loyalty programme of Virgin Blue, V Australia, Pacific Blue and Polynesian Blue Airlines. Velocity is operated by Velocity Rewards Pty Ltd as trustee of the Loyalty Trust. Membership of Velocity is subject to the Velocity Terms and Conditions of Membership. Please visit www.velocityrewards.com.au for further information on Velocity.


^ For more information about Virgin Atlantic’s Flying Club log onto www.virginatlantic.com/flyingclub.