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New Corporate Plus Fare Delivers Significant Cost Savings To Corporate And Government Customers: Get Into Business With Virgin Blue

02/08/2006

Virgin Blue has stepped up its tenacious campaign to attract more corporate and Government travellers with the overhaul of its business friendly Blue Plus fare to offer a number of new benefits including a book and hold capability.


The enhanced “Corporate Plus” fare comes as a result of feedback from Virgin Blue’s existing corporate and Government clients who have been limited in their ability to use Virgin Blue due to the instant purchase requirement.


Corporate Plus fares come with a host of benefits for business travellers. These include:


Complimentary access to The Lounge, an oasis for the weary business traveller, now with wireless broadband facilities and complimentary food and beverages.

Priority check-in to express Corporate Plus Guests through the process.

Generous baggage allowance of up to 32 kg.

If flights are booked through the Virgin Blue Guest Contact Centre or a preferred Travel Management Company, the instant purchase requirement is removed, allowing the benefit of booking and holding for up to 48 hours.

The new fare is also available on Virgin Blue’s international airlines, Pacific Blue and Polynesian Blue.


Mathias Friess, Virgin Blue’s newly appointed General Manager, Sales, said, “Corporate Plus is critical in our strategy to attract a fair share of the Government travel market and the main beneficiaries of the redesigned fare product will be corporate Australia and Government agencies.”


He added, “Virgin Blue’s instant ticket purchase system satisfies the needs of small business travellers. On top of these Guests, there is a significant market segment of business travellers from larger corporations and Government agencies that need a higher level of flexibility in their travel planning. By enhancing our fully flexible fare type, we will be able to extend the significant cost saving opportunities to the larger corporate and Government agency accounts.”


Virgin Blue has a number of new business focused innovations that will be rolled out in the second half of 2006.